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Braze has announced the availability of its BrazeAI Decisioning Studio™ on Google Cloud Marketplace. This move enables customers to procure and deploy the AI-powered decisioning platform directly within their Google Cloud environments, providing a streamlined path to autonomous, individualized customer engagement strategies powered by first-party data.
BrazeAI Decisioning Studio™ is now available on Google Cloud Marketplace.
The platform uses reinforcement learning to autonomously personalize customer communication.
It optimizes business KPIs by experimenting with and learning from every customer interaction.
The offering provides frictionless deployment and integration for existing Google Cloud customers.
This builds on Braze's existing deep integration with Google BigQuery for first-party data.
The goal is to help marketers scale personalized experiences and achieve measurable ROI.
BrazeAI Decisioning Studio™, first unveiled at the company's Forge 2025 conference, is designed to optimize any business key performance indicator through one-to-one personalization. Using reinforcement learning, the system autonomously experiments and continuously learns from customer interactions. It leverages all available first-party data to personalize every aspect of communication—including channel, message, creative, offer, timing, and frequency—integrating seamlessly into existing marketing technology stacks.
Listing on Google Cloud Marketplace significantly simplifies the procurement and deployment process for joint customers. It allows organizations to quickly deploy the software within their familiar Google Cloud environment, leveraging services like Compute Engine and Cloud Storage without manual configuration. “Making BrazeAI Decisioning Studio™ easily accessible on Google Cloud Marketplace accelerates that mission by giving our joint customers a frictionless way to deploy and integrate this transformative technology where they already manage their infrastructure,” said Ed McDonnell, Chief Revenue Officer at Braze.
This marketplace launch builds upon a longstanding collaboration between Braze and Google Cloud, most notably a deep integration with Google BigQuery. This integration is crucial for unlocking the power of first-party customer data, which serves as the fuel for the AI decisioning engine. The combined offering aims to deliver powerful yet intuitive solutions that allow marketers to scale personalized experiences efficiently.
The platform is positioned to deliver both clear return on investment and actionable insights. By automating complex decisioning and personalization at scale, it aims to reduce operational friction for marketing teams while improving customer engagement outcomes. Dai Vu, Managing Director of Marketplace & ISV GTM Programs at Google Cloud, stated, “Braze can now securely scale and support customers on their digital transformation journeys.”
By bringing its AI decisioning capabilities to Google Cloud Marketplace, Braze is lowering the barrier to entry for advanced, autonomous marketing personalization, allowing brands to leverage their existing cloud investments and data infrastructure to drive more engaging customer experiences.
About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.