Bitly introduces Bitly Assist, an AI chat assistant, and Weekly Insights to help marketers quickly analyze link and QR Code performance, surface actionable insights, and accelerate decision-making across channels.
Quick Intel
Marketing teams today have access to more data than ever before, yet turning that data into quick, actionable insights remains a persistent challenge. Manual analysis is still required in most cases, and even when data is available, the path to the next step is not always clear.
Bitly Inc., a leading global platform for link and QR Code management, has announced the launch of Bitly Assist and Weekly Insights. These two new AI-powered features are designed to close the gap between data and action by delivering speed and clear direction to the signals marketers depend on.
Bitly Assist functions as an AI-powered chat assistant built directly into the Bitly platform. It serves as a conversational layer available wherever users work within the platform. Marketers can ask questions about link and QR Code performance, such as which links received the most clicks this week or which channels are driving the highest engagement, and receive answers within seconds. The assistant also enables users to create links and QR Codes through simple conversation, significantly reducing the steps required between idea and execution.
"We know our customers don't have time to spend digging for answers in their data. We built Bitly Assist and Weekly Insights to fit directly into the way customers already work, so there's no friction between having data and acting on it," Kelsey Stevenson, Chief Product Officer.
Early adopters have reported noticeable improvements in workflow efficiency.
"Bitly Assist has streamlined how we analyze performance. What used to take 10 to 15 minutes of digging through dashboards now takes seconds," notes Ania Cotton, SEO & Data Analytics Manager at Americas' SAP Users' Group and Bitly Assist early adopter. "Its follow-up prompts also surface insights we might not have uncovered on our own."
Weekly Insights for Smarter Cross-Channel Analysis
Weekly Insights is a new addition to Bitly Analytics that automatically surfaces meaningful changes in link and QR Code performance. Updated on a weekly basis, it identifies important patterns across links, referrers, geographies, and devices. This eliminates the need for teams to manually build or run reports while bringing the most critical signals to the forefront.
By highlighting cross-channel engagement trends, Weekly Insights helps marketing teams quickly understand what is working and where they should focus their efforts next.
"Marketers shouldn't have to fight their own data to understand what's working," said Tara Robertson, Chief Marketing Officer at Bitly. "Bitly Assist and Weekly Insights bring the most important signals to the surface, helping teams connect performance across channels and act on it faster."
These new features represent the latest step in Bitly’s ongoing investment in AI-powered workflows. The goal is to help users create, manage, and analyze the performance of links and QR Codes more efficiently, allowing teams to concentrate on high-impact activities and deliver stronger business outcomes. In recent months, Bitly has expanded access to its capabilities through integrations with leading LLMs including ChatGPT, Claude, Perplexity, and Microsoft Copilot, as well as its Model Context Protocol (MCP) server that brings Bitly functionality directly into the tools teams already use.
Bitly Assist and Weekly Insights are available immediately to all customers on paid plans.
With more than 5.7 million monthly active users, more than 600,000 global paying customers, and a presence in over 190 countries, Bitly supports teams wherever digital connections are being created and measured.
About Bitly
Bitly is a leading global platform for link and QR Code management, enabling brands and businesses to create, manage, and measure digital interactions across online and offline channels. Used by millions of monthly active users and hundreds of thousands of customers across 190 countries, Bitly helps teams deliver reliable experiences and gain clear insights into what's working across their connections.
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