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  • Avenue Z Named Profound Agency Partner to Help Brands Capture $100B AI Search Opportunity
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Avenue Z Named Profound Agency Partner to Help Brands Capture $100B AI Search Opportunity


Avenue Z Named Profound Agency Partner to Help Brands Capture $100B AI Search Opportunity
  • by: Business Wire
  • |
  • July 3, 2026

Avenue Z, a leading AEO digital marketing and PR agency, today announced it has been named a Certified Agency Partner by Profound, a leading AI search discoverability platform - placing the agency among a select founding cohort of agencies recognized for expertise in deploying Profound's technology for brand visibility monitoring and AI conversation analysis. The certification recognizes Avenue Z's expertise in AI Search Optimization (AEO), AEO for PR capabilities, and Profound's data intelligence layer.

Quick Intel

  • Avenue Z named Profound Certified Agency Partner for AEO and AEO PR solutions.

  • Generative search ad revenue projected to hit $5.1B in 2026, surpass $100B by 2030.

  • Profound raised $96M Series C led by Lightspeed with Sequoia and Kleiner Perkins.

  • Avenue Z results: 867% AI referral traffic growth for fintech brand.

  • 270% increase in AI visibility for consumer services enterprise in under 90 days.

  • Trusted by Target, Walmart, and Charlotte Tilbury.

Market Opportunity and Partnership Significance

With generative search ad revenue projected to hit $5.1 billion in 2026 and surpass $100 billion by 2030 (WPP), this partnership puts Avenue Z clients ahead of the curve. AI agents increasingly drive purchase decisions, and brands that don't optimize for AI discovery risk going invisible. Profound has established itself as a billion-dollar force in AI search, raising $96 million in a Series C led by Lightspeed Venture Partners alongside Sequoia Capital and Kleiner Perkins.

Avenue Z's AI Search Performance Track Record

Avenue Z has already established a track record driving AI Search performance: an emerging fintech brand achieved 867% AI Referral Traffic Growth, 66.7% AI CVR and #1 Rank in AI Search Visibility; a consumer services enterprise achieved 270% increase in AI Visibility, jumping to under Top 10 in competitor category in under 90 days; and a B2B professional services firm achieved #1 Most Trusted Source by AI in AEO Prompts with 250% Increase in AI Visibility.

Leadership Perspectives

Jeffrey Herzog, CEO of Avenue Z, stated: "Two avenues drive influence today: AI and Creators. With AI, it's redefining how brands are found. Profound is a strong leader in the critical data behind AI search - partnering with them gives Avenue Z and our clients an edge in how brands are found, chosen, and trusted."

Whitney Hart, CSO of Avenue Z, added: "AI Search performance requires the right methodology paired with the right intelligence. Profound gives us the data layer that turns AEO from a strategy into a measurable, scalable channel."

Trevor Pyle, Head of Marketing at Profound, commented: "Profound is proud to partner with Avenue Z - an agency setting the standard for how brands win AI search. Together, we give marketers the intelligence to stay visible and competitive as AI reshapes how consumers discover and choose."

Integrated AEO Offering

Profound's Agents, Prompt Volumes, and Answer Engine Insights tools are now available to Avenue Z clients as part of a fully integrated AEO offering spanning ChatGPT, Gemini, Claude, Perplexity, Grok, and Google AI Overviews.

About Avenue Z

Avenue Z is a digital marketing and PR agency engineered to move fast. Brands partner with us to drive revenue and reputation through high-impact public relations, performance media, AI search optimization (AEO), and our creator network. Trusted by leaders in emerging tech, finance and consumer brands, we drive influence across all channels - from AI Search to The Wall Street Journal, Shopify to TikTok, Meta to Google.

About Profound

Profound is the marketing platform for the era of AI. Thousands of teams use Profound's Agents to understand, control, and scale how they appear across AI Search. Trusted by Figma, Walmart, Ramp, MongoDB, Chime, and U.S. Bank, Profound arms visionary marketers with the tools to win the zero-click internet.

  • AEOAI SearchGenerative SearchDigital Marketing
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