Attentive®, the omnichannel marketing platform redefining how brands and people connect, announced Brand Voice 2.0, the next generation of its generative content capabilities that gives marketers greater control over how AI-generated marketing messages are created, reviewed, and refined. Built into Attentive's Brand Kit, Brand Voice 2.0 enables marketers to define brand guidelines, preview AI-generated content in real time, and apply a consistent brand voice across SMS, email and RCS.
Brand Voice 2.0 provides centralized brand guidance with Identity, Personality, and Rules.
Real-time previews allow review and refinement before sending.
Consistent brand voice across SMS, email, and RCS.
Supports human oversight and final approval workflows.
ILIA Beauty achieved 280% purchase lift and 225x ROI with Attentive AI.
Attentive's Brand Kit centralizes brand guidance for AI-generated content.
Brand Voice 2.0 helps marketers maintain greater control over how AI-generated content reflects their brand through centralized brand guidance organized into Identity, Personality, and Rules; real-time previews that allow marketers to review and refine content before it is sent; tools to help apply consistent brand voice across SMS, email, and RCS; shared brand guidance across AI Pro, AI Journeys, and AI Campaigns; and support for human oversight and final approval workflows before content is published.
Nakul Narayan, Chief Product Officer at Attentive, stated: "As marketers adopt AI across more customer communications, they need better control and confidence in how AI-generated content reflects their brand. Brand Voice 2.0 gives marketers direct control over the guidance Attentive AI uses to create messages, helping teams maintain a consistent brand voice while building trust and improving performance of AI-generated marketing content."
ILIA Beauty is scaling personalized messaging without sacrificing its brand voice by using Attentive AI to drive repeat purchases at scale, achieving a 280% purchase lift and a 225x ROI from automated journeys. Alexandra Salai, Director of Lifecycle Marketing at ILIA Beauty, shared: "We like to speak to our customers at a mature level. We're very promotion-averse, and we can exclude certain language to make sure we're not saying anything that isn't extremely held close or owned by us."
Brand Voice 2.0 reflects Attentive's continued investment in AI-powered marketing innovation that provides marketers greater confidence, control, and visibility. Planned innovations designed to help brands improve performance and drive revenue span campaign creation and optimization (AI Campaigns), customer insights and forecasting (Predictive Analytics), conversational reporting (Reporting Agent), unified customer data (Unified Shopper Profile), and AI integrations through the company's Model Context Protocol (MCP) beta.
About Attentive
Attentive is the omnichannel marketing platform redefining how brands and people connect. Trusted by leading global retail and ecommerce brands and high-growth consumer companies, Attentive's mobile foundation gives marketers a stronger signal for recognizing customers, personalizing messaging, and delivering performance across SMS, email, RCS, and push. Our intelligence layer and agentic AI unify customer profiles and act on real-time data, giving marketers what they need to turn messages into moments that drive action, revenue, and loyalty.
