A new independent brand experience studio, Artists & Robots, has officially launched in New York to champion human creativity in an AI-powered world. Founded by industry veterans Heather Salkin and Jason Alan Snyder, the studio specializes in inventing intelligently conceived, technology-enabled experiences designed to resonate on a profoundly human level, moving beyond mere efficiency to prioritize originality and authentic impact.
Artists & Robots is a new creative technology studio founded in New York by Heather Salkin and Jason Alan Snyder.
The studio focuses on using AI and emerging tech to amplify human creativity, not replace it, in brand experiences.
Services include creating immersive virtual, physical, and mixed-reality environments that respond to users.
It launches with a portfolio of clients in consumer goods, financial services, healthcare, and technology.
The studio is strategically aligned with independent agency SoHo Experiential for enhanced execution.
Founders believe the future of marketing lies in authenticity and human impact after AI-driven speed.
Artists & Robots is built on the principle that technology should serve creativity to foster genuine human connection. The studio aims to guide brands through the next wave of innovation, where the ability to create content quickly is a given, and the true differentiator becomes the ability to create original, authentic, and deeply engaging experiences for audiences.
Jason Alan Snyder, Co-Founder of Artists & Robots, stated: "AI and other event technologies are powerful tools, but they should always amplify human creativity, not replace it. Artists & Robots is leading the way by conceiving, building, and deploying technology that makes live events smarter, more creative, and most important, more engaging."
The studio offers a full range of services under a model of innovation-driven "authorship." This encompasses the development of dynamic, responsive environments—both virtual and physical—that use AI and data to create personalized interactions. The goal is to integrate disparate marketing touchpoints at scale without sacrificing the quality and impact of human-led creative design.
Heather Salkin, Co-Founder of Artists & Robots, said: "Artists & Robots is built for what comes after AI-driven speed and efficiency. At a time when any brand can create vast amounts of content quickly, originality and authenticity must reign supreme. Audiences need to feel a real impact from brand experiences."
The co-founders bring decades of combined experience at the intersection of brand creative and technical execution, having collaborated at major agencies like IPG's Momentum Worldwide, where Snyder served as the first Global Chief AI Officer. To ensure robust creative and commercial stewardship, the studio has formed a strategic alliance with the independent agency SoHo Experiential, combining innovation expertise with proven operational capability.
The launch of Artists & Robots signals a maturation in the conversation around AI and creativity. It positions the studio as a vital partner for brands seeking to navigate an increasingly automated world by placing a premium on human-centered design, ethical technology use, and experiences that forge lasting, authentic connections with their audiences.
Artists & Robots is a New York–based creative technology studio built for the AI era. Co-founded by Heather Salkin and Jason Alan Snyder, the company combines technology with human creativity to design brand experiences that are bold, personal, and human-centered. Artists & Robots delivers future-ready, personalized innovation for brands.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.