Archive, the AI-native creator marketing platform used by more than 1,000 brands, today launched Archie, an AI agent that handles most manual part of creator marketing: finding and vetting right creators. Describe campaign, and Archie returns shortlist of creators already screened for competitor conflicts, dead accounts, and fake audiences, with reasoning attached. That replaces hours teams spend reviewing profiles one at time.
As AI companies turn to creators as top growth channel and influencer marketing market climbs toward $52.05 billion by 2028, teams need to scale sourcing with demand. Before today, that meant manually sifting through large creator lists and reviewing profiles one by one to check for competitor conflicts, inactive accounts, and audience authenticity before single viable partner was identified. Work typically took hours.
Archie replaces search with conversation. Marketer tags @archie in Slack or Teams, and describes campaign the way they'd brief teammate. Archie proposes criteria, runs search and vetting itself, then hands back checked shortlist of creators worth booking, each with reasoning attached. Team stays in control throughout. You approve creators worth booking, or reject ones that miss and tell Archie why, and it sharpens next round. Every rejection Archie makes comes with its reasoning, and any of them can be overruled. Relationship with creator stays yours.
"When you get right creators, results speak for themselves. We've seen clients turn creator content into $4.5 million in earned media in two months on our platform," said Paul Benigeri, Co-founder and CEO of Archive. "That is what right partners make possible, and it is why getting strategic and vetted shortlist right from start matters so much."
Early results have included over 15 hours a week saved on sourcing. "We used to spend better part of week vetting creators for single campaign. Archive shows us which creators our competitors are working with and where whitespace is. Then we point Archie at that gap. Archie sources into exactly lane we want, and does hardest part for us by vetting their content," said Michael Lee, CMO of Ketone-IQ. "With Archie, my team spends time on strategy, instead of digging through profiles."
About Archive
Archive is the creator marketing platform built for short-form video, with the best data in the category. Brands use Archive for two things: social listening that shows what is working for their brand and their competitors, and creator programs that run campaigns end to end, from finding the right creators to turning their best posts into paid partnership ads. Both run on the same foundation, AI that watches and understands short-form video across TikTok, Instagram, and YouTube. Archive processes tens of millions of videos a day, capturing the tagged, untagged, and disappearing content legacy tools miss, and 400% more than the next best platform. More than 1,000 brands use Archive, including L'Oreal, DoorDash, and Pinterest. Founded in 2021 by Paul Benigeri and Geoffrey Woo, Archive is backed by Anti-Fund, Stripe, Tiger Global, Battery Ventures, Lux Capital, and Human Capital.
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