Active Media Services, Inc. (AMS), an independent global media solutions company, has announced a series of strategic leadership appointments and senior promotions to strengthen its focus on technology-enabled growth, digital innovation, and audience-first media solutions. These changes position AMS to better support brands in navigating fragmented media landscapes and evolving consumer behaviors.
Quick Intel
The leadership restructuring aligns AMS's structure with its evolution toward integrated, digitally driven solutions that prioritize efficiency, performance, and sustainable client growth. The appointments and promotions reflect a commitment to innovation while maintaining a people-first culture in an industry marked by rapid change.
"These leadership moves reflect where our business is headed and how we're evolving to meet the market," said Bill Georges, Global CEO and President of AMS. "Our people are our greatest asset, and I'm proud of the depth, experience, and collaboration across this leadership team. With a clear focus on innovation, digital growth, and audience-first solutions, we've built a streamlined structure that positions AMS to help brands connect more effectively with consumers and move forward as a customer-centered growth partner in 2026 and beyond."
AMS's technology strategy centers on enablement, combining advanced AI and machine learning with experienced talent. The Artii platform exemplifies this approach by optimizing video investments across broadcast, cable, and streaming to improve efficiency and competitiveness.
The expanded executive team will guide AMS's global operations, commercial strategy, and innovation agenda, supporting clients in capturing greater share of wallet across channels and regions. With strong stability indicators—including long-standing client relationships, low turnover, and consistent workplace accolades - AMS continues to differentiate as a reliable, independent partner focused on measurable outcomes.
About AMS
AMS (Active Media Services, Inc.) is an independent media solutions company delivering sustainable growth to businesses across the globe. Its brands include Active International, offering innovative Corporate Trade solutions; Involved Media, a full-service media agency; and XACTV Network, providing efficient, AI-driven video reach. Based in New York, AMS has 12 offices and more than 600 employees across the Americas, Europe, Asia, and Australia. Known for its values-driven culture, AMS has earned Great Place to Work® certifications in the U.S., UK, Canada, Spain, and Australia—alongside accolades for Inclusion, Mental Wellness, Millennials, and Women in Advertising. It has also been named by Campaign Magazine and the Australian Financial Review on their Best Places to Work lists and recognized among Canada's Most Admired Corporate Cultures.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.