New research from Allego highlights the growing impact of artificial intelligence across revenue organizations, with a majority of leaders reporting measurable business outcomes from their AI initiatives. According to the company's 2026 AI in Revenue Enablement Report, organizations are increasingly leveraging AI to improve sales effectiveness, accelerate onboarding, enhance coaching, and drive revenue growth.
The findings suggest that AI adoption is moving beyond experimentation and becoming a strategic component of revenue enablement programs. As organizations continue to invest in AI-powered tools, many are seeing improvements across sales, marketing, enablement, and customer success functions.
77% of revenue leaders report increased revenue as a result of AI adoption.
88% plan to increase AI investment over the next 12 months.
84% say AI-driven coaching tools have improved coaching quality.
83% report reduced onboarding time for new sales representatives.
87% say AI has increased marketing's contribution to pipeline generation.
56% are already using or piloting agentic AI systems that recommend or execute tasks.
The 2026 AI in Revenue Enablement Report reveals that organizations are experiencing tangible benefits from AI across the revenue lifecycle.
Among respondents, 84% reported improved coaching quality through AI-powered coaching tools and AI role-play capabilities. Additionally, 83% said AI has reduced onboarding time for new sales representatives, while 80% reported improvements in sales rep effectiveness. Nearly three-quarters of respondents (73%) also indicated that AI has helped shorten sales cycles.
These findings suggest that AI is increasingly being used to enhance both employee development and customer engagement processes, helping organizations improve productivity while driving revenue outcomes.
The research highlights a growing connection between marketing and revenue enablement initiatives.
According to the report, 87% of leaders believe AI has increased marketing's contribution to pipeline generation. More than half of respondents (53%) said marketing teams now play a leading role in AI-driven enablement strategies.
One of the most significant areas of impact is content creation and adaptation. Among marketing leaders surveyed, 83% said AI enables them to create, customize, and distribute sales content more efficiently, helping support buyer engagement and sales readiness at scale.
Beyond content generation and productivity improvements, organizations are increasingly exploring more advanced forms of artificial intelligence.
The report found that 56% of respondents are currently using or piloting agentic AI systems capable of recommending actions or executing tasks autonomously. These applications include generating content, assigning training programs, and triggering follow-up activities.
The findings indicate growing interest in AI systems that move beyond assistance and begin supporting operational execution across revenue functions.
Despite strong results, the report suggests there is still considerable room for AI expansion.
Nearly two-thirds (63%) of respondents said their organizations remain in the early stages of AI maturity. This indicates that while many companies are already realizing benefits, broader opportunities exist to integrate AI more deeply into workflows, business processes, and operating models.
As organizations progress through their AI journeys, successful implementation will likely depend on moving beyond isolated use cases and embedding AI into day-to-day business operations.
"The conversation has shifted from whether organizations should adopt AI to how effectively they can translate AI into business outcomes," said Yuchun Lee, CEO and co-founder of Allego. "The organizations seeing the greatest impact are using AI to help marketers create more relevant content, enablement teams scale coaching and onboarding, and sellers engage buyers more effectively. That requires AI that is practical — meaning use cases designed for strong user adoption, are cost effective, and can successfully scale over time. We are seeing our best customers accelerate their success with AI, and I am optimistic about AI amplifying team success going forward."
The report's findings also reflect experiences from organizations actively scaling AI across revenue teams.
"Early on, we focused on using AI to save time and automate routine tasks," said Kristin Krajewski, Sales Effectiveness Team Lead at Equitable. "Today, we use it to improve how our teams learn, coach, and engage with customers. As AI becomes more embedded in our workflows, we're seeing benefits that extend beyond productivity to impact performance across the revenue organization."
The latest research suggests revenue organizations are entering a more mature phase of AI adoption. While businesses are already realizing gains in coaching, onboarding, content creation, content management, and sales effectiveness, the next stage of growth will require deeper integration of AI into operational workflows.
As organizations continue to expand investments in AI-powered revenue enablement, the focus is increasingly shifting from experimentation to measurable business outcomes, scalable adoption, and long-term competitive advantage.
Allego is a market-leading revenue enablement platform that sales, marketing, and enablement teams love, trust, and recommend. Across the customer lifecycle, Allego helps teams close deals, hit revenue goals, and stay aligned through change by making the next best action clear.
Allego brings learning, content, coaching, digital selling, and secure, practical AI directly into everyday workflows, helping teams act consistently and deliver results in complex selling environments. Customers report measurable impact, including up to 50 percent shorter sales cycles, 45 percent higher win rates, and significant reductions in software spend.
Allego is a Leader in the Gartner® Magic Quadrant™ for Revenue Enablement Platforms and ranks number one on G2 for Ease of Use and Customer Satisfaction. Ninety percent of customers recommend Allego on Gartner Peer Insights, backed by a world-class NPS score and exceptional customer loyalty. An award-winning customer success team reinforces that loyalty through long-term partnership and accountability. Learn more at www.allego.com.
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