AirOps, the leading content engineering platform for AI search, has launched Page360, a first-of-its-kind unified data layer that consolidates SEO metrics, web analytics, and AI search signals into a single, real-time view. This enables marketing teams to monitor content performance across traditional search and emerging AI discovery channels while taking targeted action—such as content refreshes—directly within the same workflow.
Quick Intel
Google's algorithm shifts and the rise of AI-powered search have transformed content discovery. Large language models synthesize answers rather than link to sources, favoring accurate, fresh, and authoritative material. Content that remains static risks being overlooked, while regularly updated pages gain ongoing citations. However, the necessary data remains fragmented: SEO performance in one tool, user engagement in another, AI visibility in yet another, and freshness often tracked manually.
Page360 resolves this by providing a complete, actionable picture of content health. It surfaces AI-specific signals—showing exactly which pages appear in AI responses and for which queries—alongside traditional SEO metrics like clicks, impressions, rankings, and CTR. Engagement indicators (session depth, bounce rate, conversions) help prioritize efforts based on business impact, while freshness tracking flags content decay trends early.
"Having a consolidated view of multiple tools and the information they're telling us in one place is the biggest value add,” said Swapna Dhamdhere, Content Marketing Lead at Ironclad. “Not just Google Search Console, but also the information we get from various AI search platforms. Being able to filter down and see how content is performing on ChatGPT versus Perplexity versus other places is huge."
Content refresh emerges as the highest-leverage opportunity. Page360 highlights pages that already perform well and receive AI citations but no longer fully address current user intent or questions. Teams can then execute updates directly in AirOps, creating a closed-loop process from insight to action. This approach has driven substantial traffic gains for customers.
"Content refresh is one of the highest-leverage plays in marketing right now, but most teams are flying blind,” said Alex Halliday, Co-founder and CEO of AirOps. “They don't know what's aging out, what's losing ground in AI search, or what a refresh should actually accomplish. Page360 changes that.”
About AirOps
AirOps helps brands get found and stay found in the AI era. It’s the content engineering platform helping top marketing teams grow visibility and win in AI search. Teams like Webflow, Klaviyo, Wiz, and Kayak use AirOps to measure their content's performance across SEO and AI platforms, take precise action on the highest-impact opportunities, and measure results, creating a continuous loop of unique, performant content that compounds. AirOps has raised $55.5M in funding to-date, from top investors like Greylock and Unusual VC.
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