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8x8, Inc., a leading provider of integrated customer experience (CX) platforms, and Modica Group, a global leader in intelligent messaging, have announced a strategic reseller partnership to enhance omnichannel CX capabilities across the Asia Pacific (APAC). The partnership integrates 8x8 Jitsi as a Service (JaaS) into Modica’s OMNI CPaaS platform, enabling businesses to launch secure, high-quality video sessions directly from SMS, WhatsApp, or MMS without downloads or app switching.
8x8 and Modica Group partner to expand omnichannel CX in APAC.
Integrates 8x8 Jitsi as a Service into Modica’s OMNI CPaaS platform.
Enables one-click video chats via SMS, WhatsApp, or MMS.
Pilots underway in Australia and New Zealand, including government use cases.
Future plans include programmable voice, security, and OTT services.
8x8 JaaS offers bank-level encryption and 99.99% uptime SLA.
“With 8x8 JaaS integrated into Modica’s OMNI platform, organizations can instantly launch one-click video chats from SMS, WhatsApp, or MMS,” said Aman Basra, Director of CPaaS Partnerships at 8x8, Inc. “Together, we’re unlocking richer, more flexible ways for businesses to engage their customers in real time.” This integration allows industries like financial services, airlines, and the public sector to offer frictionless, face-to-face interactions without requiring app installations or switching.
“Our customers want secure, frictionless video – and with 8x8, we can now deliver it, directly within our OMNI platform,” said Stuart Wilson, CEO and founder of Modica Group. “This partnership allows us to meet rising demand for mobile-first video CX, while keeping enterprise-grade security and compliance front and center.”
The integration is already in pilot with customers in Australia and New Zealand, including a major government agency testing video for real-time citizen support. Use cases include remote patient assessments, insurance claims and field inspections, and technical guidance and support resolutions, demonstrating the versatility of the platform in addressing diverse industry needs.
This video integration marks the beginning of a broader collaboration. 8x8 and Modica plan to expand their partnership with future integrations and reselling in programmable voice, security, and over-the-top (OTT) services, further enhancing Modica’s OMNI CPaaS portfolio to deliver comprehensive CX solutions.
As shown in the finance card above, 8x8, Inc. (NASDAQ: EGHT) has a current stock price of $2.325 USD, with a market cap of $289.1M. The stock has seen a year-to-date high of $3.52 and a low of $1.52, reflecting volatility but recent upward momentum, with a 1-month increase from $1.972 on August 25, 2025, to $2.325 on September 23, 2025. This partnership could further bolster 8x8’s growth trajectory in the APAC market.
8x8 JaaS is a fully customizable, enterprise-grade video API platform that enables secure, embedded video experiences across apps and workflows. It is trusted by more than 3 million business users worldwide, with features such as:
Bank-level encryption
Full branding and UI control
99.99% uptime SLA for performance-critical environments
Learn more about how 8x8 and Modica are advancing omnichannel CX in APAC at 8x8 JaaS.
8x8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communication, and CPaaS solutions. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.
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