XR has announced a direct API integration with Amazon Ads’ Amazon DSP, enabling advertisers to execute high-performance video campaigns with enhanced speed, scale, and precision across Amazon’s premium inventory. Unveiled on September 10, 2025, this integration streamlines advertising workflows and unlocks access to over 300 million monthly ad-supported viewers in the U.S. alone.
XR integrates with Amazon DSP for efficient video ad campaigns.
Reaches 300M+ monthly U.S. viewers via Amazon’s premium inventory.
Automates workflows, reducing manual tasks and errors.
Speeds up campaign launches with real-time creative assignment.
Enhances audience targeting with Amazon’s first-party signals.
Simplifies linear TV, CTV, and digital video campaign management.
XR’s direct API integration with Amazon DSP allows clients to activate campaigns across a vast network, including premium platforms like Fire TV, Discovery, A&E, Vizio, and Roku. This milestone, one of the first third-party ad server integrations with Amazon DSP, bridges ad creative and media delivery, enabling advertisers to leverage Amazon’s expansive supply reaching over 300 million monthly ad-supported U.S. viewers. The integration automates VAST tag delivery and real-time data synchronization, simplifying workflows for linear TV, connected TV (CTV), and digital video campaigns.
The integration introduces automated campaign workflows that sync campaign and line-item data, reducing manual tasks and minimizing trafficking errors. “As media becomes more complex, advertisers need smarter ways to connect their ad creative with premium inventory,” said Sherman Li, SVP, Strategic Alliances at XR. “XR’s integration with Amazon helps advertisers extend their brand and messaging across screens by linking ad creative directly to the power of Amazon DSP. This unifies their linear and digital advertising workflows and campaigns without disrupting how their teams work.” Real-time creative assignment and tag uploads accelerate campaign launches, while centralized management lowers reconciliation costs.
By linking campaign IDs between XR and Amazon DSP, advertisers can assign creatives, sync flight dates, and track delivery in real time, enabling faster optimization and better media decision-making. The integration also harnesses Amazon’s robust first-party signals for strategic audience targeting, enhancing campaign performance across diverse channels. This access to premium inventory, including top-tier publishers, empowers brands to maximize reach and impact.
XR’s platform supports its mission to simplify advertising operations by providing a unified solution for campaign activation across multiple formats, including live sports and streaming. The Amazon DSP integration enhances operational efficiency, reduces fragmentation, and centralizes control, positioning XR as a leader in advertising technology for global brands.
XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.