Viant Technology has unveiled Autonomous Outcomes, a groundbreaking advertising execution class that eliminates the operational complexities of campaign setup, optimization, and daily management. By leveraging advanced AI, this solution allows advertisers to focus on desired business results while maintaining full visibility into ad placement and performance.
At the heart of Autonomous Outcomes lies Viant's AI Lattice Brain, a specialized decisioning architecture designed for fully autonomous campaign operation. This system processes multiple proprietary data signals simultaneously, including Viant Household ID, IRIS_ID, supply quality scoring, historical performance, bid pricing, and real-time delivery metrics. These evaluations enable optimization decisions without any human intervention, shifting the focus from managing complexity to achieving results.
In contrast to automated tools from walled gardens that often feature opaque processes, Autonomous Outcomes delivers autonomous execution across the open web while preserving advertiser control and insight. Marketers simply specify their target outcomes—whether product sales, customer acquisition, or return on ad spend—and Viant's AI manages the entire execution transparently.
“Advertising has spent decades forcing teams to manage complexity instead of results,” said Tim Vanderhook, co-founder and CEO of Viant Technology. “Outcomes flips that model. Advertisers declare the outcome they want and our AI Lattice Brain handles the decision-making and execution behind the scenes—using differentiated signals and full transparency into delivery.”
Autonomous Outcomes draws strength from Viant's vertically integrated stack, renowned for distinguishing real human audiences from invalid traffic in premium inventory. The AI Lattice Brain integrates identity, quality, and performance signals to deliver superior optimization compared to conventional automation systems.
This introduction of Autonomous Outcomes represents a key step in Viant's ambition to create a fully autonomous demand-side platform (DSP). By handing ongoing optimization and decision-making to artificial intelligence, the platform frees teams to concentrate on strategic priorities and business growth.
Autonomous Outcomes is now available to all Viant customers, offering immediate access to this advanced AI-powered advertising solution.
ABOUT VIANT
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Best Strategic AI Platform by the Adweek Tech Stack Awards, and received a Great Place to Work® certification and the Business Intelligence Group’s AI Excellence Award.
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