TripleLift, the leading Creative SSP, has formed a strategic partnership with Attain, a prominent provider of live permissioned purchase data. This collaboration aims to advance the advertising industry by shifting from proxies and probabilities to verified, outcomes-driven strategies through the integration of real-time transaction data and advanced creative technologies.
The partnership between TripleLift and Attain introduces a new approach to programmatic advertising by leveraging Attain's real-time, permissioned consumer transaction data alongside TripleLift's premium supply and creative capabilities. This integration allows brands to deliver ads in optimal environments with tailored messaging backed by proof of performance.
Built on three key pillars—closed-loop purchasing targeting, sales-lift measurement, and real-time sales-driven optimizations—the collaboration empowers advertisers to use verified purchase signals for audience targeting, immediate effectiveness evaluation, and on-the-fly campaign adjustments.
Advertisers gain the ability to target audiences across multiple channels, including display, native, CTV, and retail media, using insights into brand loyalty, switching behavior, and spend frequency derived from actual transactions. The partnership eliminates post-campaign waits by enabling direct measurement of sales impact and incremental lift, along with in-flight optimizations based on real sales data.
"The industry is at a crossroads where privacy-first data must meet premium environments to drive real value," said Dave Helmreich, CEO of TripleLift. "By integrating Attain's purchase intelligence with our publisher-first signals and creative technology, we aren't just placing ads, we are ensuring those ads are delivered in contexts proven to drive engagement and, ultimately, real business outcomes."
High addressability rates demonstrate early success, reaching 85-90% for major soft drink purchasers, 90-95% for big-box retailer shoppers, and 93-95% across leading QSR and dining categories.
"Marketers today need more than just views, they need validated outcomes," said Brian Mandelbaum, CEO at Attain. "Partnering with TripleLift allows us to enable brands to use live purchase data to not only find their best customers but to optimize their creative strategy in real-time based on what is actually moving the needle at the register."
Publishers benefit from access to stronger demand, higher yields, and enhanced premium environments through respectful ad experiences. The privacy-forward model ensures compliance while delivering contextually relevant, creatively optimized media that directly correlates exposure to purchase outcomes.
This collaboration marks a significant step in redefining programmatic advertising by prioritizing permissioned data, intelligence, and creativity to achieve measurable business impact.
About TripleLift
TripleLift is the world's leading Creative SSP, transforming standard ad placements into high-performing, scalable experiences across desktop, mobile, CTV, and Retail Media. The company's integrated platform seamlessly unites premium supply, creative technology, and data into one seamless, integrated programmatic platform. Through its focus on creative, TripleLift empowers publishers, drives better outcomes for advertisers, and builds better experiences for consumers, delivering value across the entire digital advertising ecosystem. As part of the Vista Equity Partners portfolio, TripleLift is NMSDC certified, qualifies for diverse spending goals, and remains deeply committed to people, culture, and community. The company is headquartered in New York, with offices worldwide. Learn more at www.triplelift.com.
About Attain
Attain is the most trusted and comprehensive source for permissioned, real-time purchase data in the United States. By connecting directly with over 10 million consumers, Attain delivers unmatched accuracy and scale across audience activation, insights, and in-flight optimization, and measurement, helping marketers tie every dollar of media to real-world sales outcomes. Attain's portfolio of owned and operated apps, spanning financial wellness and shopping rewards, empowers consumers to receive everyday value in exchange for the explicit permission to use their data for research, insights, and targeted advertising.
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