Tombras, a Knoxville-based independent advertising agency, has acquired Opinionated, the Portland, Oregon-based creative powerhouse recognized as Ad Age A-List Standout and Small Agency of the Year. This acquisition expands Tombras' national presence with a bi-coastal footprint while preserving independence and combining data-driven capabilities with exceptional creative talent.
Quick Intel
Tombras has announced its acquisition of Opinionated, marking a major step in its ambition to become the world's leading independent advertising agency. Headquartered in Portland, Oregon, Opinionated brings a strong creative pedigree, having earned accolades including Ad Age A-List Standout and Small Agency of the Year. The agency excels at building culturally resonant brand platforms for major national and global clients such as Adidas, Drumstick, and Panda Express.
This strategic combination enhances Tombras' full-service offerings, which already include data analytics, media planning and buying, production, social media, and more, powered by market-leading AI tools. Opinionated gains access to these resources, enabling greater scale while both agencies remain committed to independence in an industry shaped by holding company consolidation and private-equity activity.
"From the first moment I met Mark it was obvious we had to work together. Mark is a legend in the industry, and someone whose work I have admired from afar for years. The chemistry between our teams was perfect from the outset; we share the ambition to do the best work, get the best clients, and be the best agency in the world. This is an historic moment not only for Tombras, but for all independent agencies," said Dooley Tombras, President of Tombras.
The acquisition aligns the two agencies' shared values of using creativity to drive measurable business outcomes. Both Knoxville and Portland foster unique creative communities outside traditional advertising centers, attracting distinctive talent pools.
"For years, this business has treated independence like a ceiling, and that couldn't be further from the truth. Independence has nothing to do with size, only accountability. When your only masters are your clients and your own values, scale isn't something you sacrifice, it's something you earn by doing the best work you can, and that's exactly what Opinionated has been doing for the past 8 years," said Opinionated Founder Mark Fitzloff. "Our merge into Tombras, one of the fastest growing independent agencies in the industry, gives us the opportunity to further build and push the boundaries of creativity in service of business. It's what we have always done, and it's what we'll continue to do, now at an even greater scale."
Opinionated's senior creative leadership, including Founder/ECD Mark Fitzloff, Partner/President Trish Adams, ECD Rob Palmer, CSO Dave Daines, Chief Growth Officer Kate Higgins, CFO Megan Sweeney-Dadkho, and Director of Client Service Michael Dalton, joins Tombras' robust executive team. With this addition, Tombras now approaches 600 employees worldwide, reinforcing its position as a top independent agency in North America focused on connecting data and creativity for impactful results.
About Tombras
Tombras is one of the top independent agencies in North America. We're impact-driven, creative storytellers with performance at the heart of everything we do. Connecting Data + Creativity for Business Results® is our guiding mission. The foundation beneath it all is independence, which has been a force multiplier in the data + creativity equation, allowing us to invest and reinvest in our people and technology. From strategy, creative, public relations and media to digital design and development, a social media command center, ecommerce, in-house production, a trade desk and customer experience lab and much more, we do it all with over 500 strategists, creatives, designers, copywriters, media specialists, data scientists, researchers, tech and social media experts, producers, and directors.
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