TiVo Platform Technologies LLC, a subsidiary of Xperi Inc., has announced significant growth milestones for its independent media platform, including TiVo OS for Smart TVs and the TiVo One cross-screen advertising platform. With adoption in over 40 countries and strong momentum in the UK, TiVo is enhancing consumer entertainment and advertiser opportunities.
TiVo One reaches over 4 million monthly active users globally.
TiVo OS adopted by dozens of TV brands in more than 40 countries.
Available at four of the UK’s top five consumer electronics retailers.
Features 385+ local and regional channels tailored for European audiences.
New features include video ad units, expanded content discovery, and DTS:X audio.
TiVo to showcase at IFA 2025 in Berlin, September 5-9.
Since its launch in 2024, the TiVo One cross-screen advertising platform has grown to over 4 million monthly active users, offering advertisers access to unique, incremental audiences. TiVo OS, the company’s smart TV operating system, has been adopted by numerous TV brands and is available in over 40 countries, with notable traction in the UK at four of the top five consumer electronics retailers. This expansion highlights TiVo’s growing influence in the global smart TV market.
TiVo OS continues to prioritize a content-first experience, offering over 385 local and regional channels tailored to European viewers. Recent enhancements include:
TiVo One Home Page Video Ad Units: Dynamic campaigns that engage viewers and promote partner content.
Expanded Content Discovery: More apps on the home screen and a partner picks carousel for personalized streaming recommendations.
DTS:X and DTS Virtual:X Audio: Premium, theater-like sound for an immersive viewing experience. These features enhance user engagement and provide advertisers with innovative monetization opportunities. “The momentum we’re seeing among OEMs, content providers, and retailers continues to validate our content-first, user-centric approach,” said Geir Skaaden, EVP and Chief Product and Services Officer at Xperi.
TiVo will demonstrate its media platform at IFA 2025 in Berlin from September 5-9, located in Hall 22, Booth 107. The showcase will highlight TiVo’s ability to deliver personalized, engaging entertainment experiences while offering advertisers a robust platform for cross-screen campaigns.
TiVo’s milestones underscore its leadership in delivering content-centric, user-focused smart TV solutions. By combining global reach with innovative features, TiVo is transforming the entertainment experience for consumers and creating new opportunities for advertisers and manufacturers.
TiVo brings entertainment together, making it easy to find, watch, and enjoy. We serve up the best movies, shows, and videos from across live TV, on-demand, streaming services, and countless apps, helping people to watch on their terms. For studios, networks, and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars, and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers, and consumers.
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