.jpg)
StackAdapt has introduced a significant new capability for the healthcare advertising sector with the launch of its in-platform National Provider Identifier (NPI) Targeting and Measurement solution. This self-serve feature allows pharmaceutical marketers and agencies to run deterministic, privacy-compliant campaigns targeting individual healthcare professionals (HCPs) across multiple digital channels, all within a single platform with real-time, impression-level reporting.
StackAdapt launches in-platform NPI Targeting and Measurement for HCP advertising.
Enables deterministic, one-to-one campaign targeting using verified NPI data.
Supports multi-channel activation across CTV, display, native, audio, and video.
Provides HIPAA-compliant, daily impression-level reporting at the individual NPI level.
Eliminates the need for third-party handoffs or managed service setups.
Allows for advanced HCP segmentation by specialty, behavior, and geography.
As digital ad spend in US healthcare accelerates, marketers face heightened demands for precision, compliance, and measurable ROI. StackAdapt's new solution is designed to close a capability gap by integrating the entire HCP campaign workflow—from audience upload and segmentation to activation and granular measurement—into its existing self-serve platform. This removes traditional dependencies on manual processes and third-party vendors.
Advertisers can now upload custom NPI lists, forecast performance, create refined HCP segments based on specialty and clinical behavior, and activate campaigns across connected TV (CTV), display, native, audio, and video inventory. A key benefit is the access to daily, impression-level reporting that maintains HIPAA compliance while offering unprecedented granularity for optimization.
The platform emphasizes both strategic precision and operational efficiency. "Pharmaceutical marketers need more than reach. They need compliance, accuracy, and agility," said Giuseppe La Rocca, VP of Enterprise Sales at StackAdapt. “With in-platform NPI Targeting and Measurement, we are offering a smarter way to engage individual HCPs, optimize in real time, and eliminate the operational delays tied to manual list management or third-party handoffs."
By consolidating these functions, StackAdapt aims to provide a more scalable and flexible alternative to niche healthcare DSPs, which often limit channel reach or require managed service setups. The solution promises greater inventory flexibility across formats while maintaining a user-friendly, self-serve interface that accelerates time-to-launch.
This launch represents a strategic expansion of StackAdapt's dedicated healthcare advertising capabilities. It joins other specialized offerings like Script Lift, Audience Quality Measurement, Endemic, and EHR Inventory, forming a comprehensive suite for compliant, data-driven HCP engagement.
The introduction of in-platform NPI Targeting and Measurement empowers healthcare marketers to execute more sophisticated, accountable campaigns. It provides the tools to move beyond broad reach towards individualized HCP engagement, optimizing media spend with real-time data and streamlined operations, all within a privacy-safe framework.
About StackAdapt
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.