Simpli.fi, the Advertising Success Platform delivering programmatic solutions and workflow software to agencies, brands, and media companies, has appointed Michael Schoen as Chief Product and Technology Officer (CPTO) and Susan Rothwell as Chief Revenue Officer (CRO), both reporting to CEO Cali Tran. These hires aim to fuel innovation, growth, and solutions for complex advertising challenges at scale.
Schoen and Rothwell's expertise will enhance Simpli.fi's platform, which maximizes relevance in connections and results across media types. "We're excited to welcome Michael Schoen and Susan Rothwell to Simpli.fi," said Cali Tran, CEO. "Their proven leadership and expertise in driving scalable growth will be instrumental in expanding our platform capabilities and delivering measurable impact for our customers. Together, we'll continue to set the standard for precision and performance in the advertising industry."
With 20+ years in tech-enabled services, Schoen drove Neustar's ad tech expansion and partnerships, leading to its acquisition. His experience at Cadreon and LookSmart, plus board roles at MMA Global and AI 2030, positions him to innovate Simpli.fi's offerings. "Simpli.fi's leadership in proximity-based marketing sets the standard for innovation in our industry," said Schoen. "I look forward to driving transformational growth and delivering exceptional performance and accountability for our customers."
Rothwell's adtech tenure includes scaling Epsilon's $1B+ revenue and Vericast's $2.5B to double-digit growth. Her focus on programmatic media will expand Simpli.fi's client impact. "I'm thrilled to join Simpli.fi as agencies and brands increasingly rely on us to navigate the evolving advertising landscape," said Rothwell. "I look forward to helping clients reach new audiences, expand their impact, and deliver authentic, effective campaigns."
These appointments reinforce Simpli.fi's commitment to precision advertising, empowering 2,000+ teams with tools for CTV, mobile, and display to achieve superior outcomes.
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 40,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.
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