ShowSeeker, the ad tech company behind the cloud-based Pilot campaign and order management platform, has announced its combination with Innovar Solutions, an operational improvement firm specializing in transformative processes and systems for the media and advertising industry.
The combined organization will operate under the ShowSeeker name, leveraging complementary strengths to deliver advanced solutions tailored to the evolving demands of media businesses.
This combination builds on a natural alignment between the two companies, both known for developing purpose-built systems that add significant value to the advertising ecosystem. ShowSeeker, acquired last year by Spectrum Reach—the advertising sales division of Charter Communications—brings its expertise in cloud-based campaign management.
"There has been a natural alignment in the work ShowSeeker and Innovar have been doing for years," said Dave Hardy, Vice President and General Manager of ShowSeeker. "Both companies have curated value to the industry and put forth purpose-built systems. Now, as one, we can further expand, modernize, and deploy smarter solutions that make work much easier for our clients."
The merger establishes a foundation for a comprehensive media intelligence solution, emphasizing streamlined workflows across linear, streaming, and connected TV inventory. A modular product suite allows organizations to adopt the full system or integrate specific components, merging order management and creative management into a unified platform.
Agency automation improvements will automate exchanges for new orders, makegoods, and revisions, with native Pilot functionality enabling direct management without intermediary layers.
Initial roadmap efforts target creative management, addressing historical segmentation from order processes due to legacy system constraints. Enhanced API support will drive further ad operations automation, with future enhancements planned for content, inventory, rate card, and breaks management in the overall media buying workflow.
This strategic combination positions the unified ShowSeeker to better support media businesses in optimizing advertising sales processes, operational efficiency, and campaign performance in a dynamic ad tech landscape.
About ShowSeeker
ShowSeeker, a Spectrum Reach company, delivers cloud-based campaign management, planning, and workflow solutions for the media industry. Its flagship platform, Pilot, streamlines the advertising sales lifecycle, from proposal creation through campaign reporting, and provides powerful, integrated audience insights to help clients maximize ROI and operational efficiency.
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