RudderStack has been recognized by Snowflake as an Analytics & Measurement for Data Capture & Customer Analytics "One to Watch" in the Modern Marketing Data Stack 2026 report. This acknowledgment highlights RudderStack's role in enabling marketers to leverage AI, privacy, and data gravity for evolving Martech and Adtech solutions.
RudderStack recognized as "One to Watch" by Snowflake in Analytics & Measurement category.
Snowflake's 2026 report analyzes technologies adopted by over 11,100 customers.
Focuses on AI, privacy, and data gravity accelerating Martech and Adtech evolution.
Deep integration with Snowflake AI Data Cloud for real-time data streaming.
Enables unified customer profiles for attribution, analytics, and AI personalization.
Case study: Wyze achieves 3x more ML-driven campaigns and productivity gains.
The fourth annual edition of Snowflake's Modern Marketing Data Stack report evaluates technologies and platforms used by Snowflake customers across 13 categories. By assessing adoption among more than 11,100 customers, the report demonstrates how AI, privacy considerations, and data gravity are driving rapid changes in marketing technology and advertising technology landscapes.
RudderStack's integration with Snowflake allows Martech and Adtech teams to access clean, compliant, and complete data in real-time. This partnership streams behavioral data from various sources to Snowflake, facilitating the creation of unified customer profiles. These profiles support advanced applications such as attribution modeling, predictive analytics, and AI-powered personalization, accelerating time to value for joint customers.
"We're proud to be named a company to watch in Snowflake's 2026 Modern Marketing Data Stack report in Analytics & Measurement for Data Capture & Customer Analytics," said Soumyadeb Mitra, CEO of RudderStack. "As we deepen our work with the Snowflake AI Data Cloud, our goal is to give joint customers the tools they need to make smarter, more data-driven decisions."
"RudderStack has become an important player to watch in the Analytics & Measurement for Data Capture and Customer Analytics space, helping marketers keep up with fast-changing demands," said Denise Persson, Chief Marketing Officer at Snowflake. "We're excited to keep building on our work together as RudderStack grows its capabilities on the Snowflake AI Data Cloud."
Wyze utilized RudderStack and Snowflake to unify fragmented customer data into comprehensive 360 profiles, enabling 3x more campaigns powered by machine learning models. This resulted in higher conversions, more relevant experiences, and productivity boosts, including a 10x increase for engineering teams and 3x for AI/ML teams by minimizing data pipeline maintenance.
"When you have the power of RudderStack and Snowflake in hand, you can blast off right away," said Wei Zhou, Director of Engineering at Wyze. "It's so much easier to build a machine learning model once your designs are driven by clean data, useful user features, and 360 customer views."
RudderStack's recognition underscores its position as a key enabler in the evolving marketing data ecosystem, empowering organizations with robust data infrastructure for AI-driven insights and customer-centric strategies. Learn more about the 2026 Modern Marketing Data Stack here.
RudderStack is the only enterprise-grade data infrastructure for collecting, transforming, and delivering customer event data wherever it's needed in real time. With its data-cloud-native architecture, companies can move data with control and safety while maintaining full ownership. Robust integrations eliminate low-level work, so data teams can reliably connect customer data to business tools, data clouds, and existing streaming pipelines while quickly adapting to changing business needs. Integrated governance tools provide unparalleled control to enforce data quality and compliance in pipeline, so every downstream team can move faster with confidence in their data. RudderStack is the customer data foundation for smarter decisions, more powerful AI/ML, optimized marketing spend, and better customer experiences at industry-leading companies like Footlocker, Wyze, Glassdoor, and Allbirds. Visit RudderStack.com to learn more.
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