Reply, a global leader in digital solutions, has earned the AWS Advertising and Marketing Technology Competency, recognizing its advanced technical and project expertise in delivering advertising and marketing solutions on AWS. This milestone, achieved through the contributions of Data Reply and Storm Reply, solidifies Reply’s position as a strategic partner in the $100B+ global ad tech market, leveraging cloud-native and data-driven innovations to empower brands across industries.
Aston Martin (Data Reply): Data Reply crafted a modern data platform on AWS, unifying digital and physical touchpoint data for real-time customer insights. Using AWS Lambda, Amazon Kinesis, Redshift, S3, and machine learning, the solution enables dynamic campaign personalization and customer journey orchestration, enhancing engagement and decision-making for Aston Martin’s data-driven marketing transformation.
European Media & Entertainment Company (Storm Reply): Storm Reply overhauled a digital advertising platform handling over 1 billion monthly ad requests across hundreds of websites. The cloud-native architecture, built on AWS Fargate and Graviton processors across multiple regions, improved performance by 45%, reduced latency by 30%, and cut IT costs by 45%. FinOps practices and serverless orchestration minimized environmental impact, ensuring scalability for European market expansion.
Global Jewelry Brand (Data Reply): Data Reply developed a multilingual AI content platform using Amazon Bedrock and SageMaker, automating localized promotional videos for over 30 countries. The solution ensures brand consistency while adapting to local cultural nuances, slashing production times and costs for digital, social, and in-store campaigns, boosting global agility.
The AWS Advertising and Marketing Technology Competency underscores Reply’s ability to deliver scalable, compliant solutions across key areas like audience management and ad intelligence. Amid a 7.2% CAGR growth in the ad tech market (projected to hit $150B by 2030), Reply’s cloud and AI expertise positions it to capture demand for privacy-focused, data-driven marketing. The group’s 14,000+ employees and €2.1B in 2024 revenue reflect its scale and influence.
“Reply’s achievement of the AWS Advertising and Marketing Technology Competency confirms our ability to deliver transformative solutions that drive business value,” said a Reply spokesperson. “Through Data Reply and Storm Reply, we’re enabling brands to harness AWS for innovative, scalable, and sustainable marketing strategies.”
This recognition strengthens Reply’s role as a trusted AWS Premier Consulting Partner, empowering clients in Telco, Media, Industry, Banking, Insurance, and Public Administration to leverage AI, cloud computing, and IoT for competitive advantage.
Data Reply specializes in advanced Big Data and AI services, helping executives maximize data value across industries. Its team of Big Data Engineers, Data Scientists, and automation experts delivers scalable platforms and ML/AI models, driving insights and efficiency. Learn more: www.data.reply.com
Storm Reply focuses on innovative cloud solutions, offering expertise in IaaS, SaaS, and PaaS. As an AWS Premier Consulting Partner, it supports global enterprises in implementing cloud-based systems and applications for performance and scalability. Learn more: www.storm.reply.com
Reply [EXM, STAR: REY, ISIN: IT0005282865] designs and delivers solutions leveraging AI, cloud computing, digital media, and IoT. Through its network of specialized companies, Reply supports leading groups in Telco & Media, Industry, Banking, Insurance, and Public Administration, offering consulting, system integration, and digital services. Learn more: www.reply.com
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