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Purple, the global leader in digital connectivity and guest experiences, has introduced Engage, a streamlined CRM and email marketing platform tailored for businesses of all sizes. Built to turn anonymous WiFi visitors into repeat regulars, Engage leverages guest WiFi data to automate personalized marketing, helping venues—from independent coffee shops to multi-site restaurant chains—drive loyalty and growth without complexity or high costs.
In today’s competitive landscape, local businesses struggle with customer retention amid rising costs and shifting consumer behavior. Purple Engage transforms everyday guest WiFi interactions into a compliant, automated marketing channel. Businesses capture opted-in customer data at the point of visit, segment audiences, and send targeted, personalized emails that encourage repeat visits—all managed from a single, intuitive interface.
The platform eliminates the need for complex tools or dedicated marketing staff. By focusing on core essentials—data collection, segmentation, and automated campaigns—Engage delivers results without overwhelming users. Purple’s proven ecosystem shows venues using similar engagement strategies achieve a 24% uplift in return visits, helping owners compete more effectively.
“This launch represents a pivotal stride in our mission to empower venues, from small businesses to global enterprises, to deliver a guest experience that drives loyalty,” said Gavin Wheeldon, CEO of Purple. “Businesses face mounting pressures, and this initiative arms them with the digital intelligence to attract more customers and compete in a tough market.”
Engage stands out with three core pillars:
The platform integrates seamlessly into existing operations and works hardware-agnostically, making adoption straightforward for venues of any size or tech setup.
About Purple
Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app.
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