Pinterest has entered into a definitive agreement to acquire tvScientific, a leading connected TV (CTV) performance advertising platform. The acquisition marks Pinterest’s entry into the fast-growing CTV advertising space by combining its intent-rich audience data with tvScientific’s outcome-driven technology.
The acquisition allows Pinterest to extend its lower-funnel performance capabilities beyond mobile and web into connected TV. Marketers will gain the ability to activate Pinterest’s 600 million monthly active users’ intent signals directly within CTV campaigns while maintaining the measurement standards they already use across search and social channels.
Pinterest has built one of the strongest commercial intent signals in digital advertising through its Taste Graph and 15 billion boards. By pairing this data with tvScientific’s automated media buying, AI optimization, and deterministic attribution, advertisers can now run coordinated cross-screen campaigns that treat TV as a measurable performance channel rather than a brand-only medium.
“People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels,” said Bill Ready, CEO of Pinterest.
tvScientific’s platform transforms CTV into a self-serve, pay-by-outcome channel accessible to brands of any size. Once integrated, Pinterest advertisers will activate CTV inventory through the same Performance+ dashboard they already use, benefiting from automated optimization and cross-channel outcome measurement.
“This is the first time a performance CTV engine will come together at scale with an intent-rich visual search platform and it fundamentally changes what marketers can expect from TV,” said Jason Fairchild, CEO of tvScientific.
The combined offering positions Pinterest as a full-stack performance solution covering search, social, and now connected TV—creating new demand sources while giving advertisers unprecedented transparency into TV-driven results.
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest has 600 million monthly active users worldwide.
tvScientific is an advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. The platform offers a self-managed, cost-per-outcome (CPO) solution that automates and optimizes TV buying, leveraging massive data to prove the true value of TV advertising. tvScientific reaches 95 percent of ad-supported video-on-demand audiences, using proprietary, deterministic ID technology to connect ad exposure with real business outcomes — providing advertisers with radical transparency and unprecedented ROI.
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