Perion Network Ltd. has launched SODA (Supply Optimization & Demand Amplification), an AI-powered suite for publishers, featuring a next-generation Supply Path Optimization (SPO) algorithm to maximize ad impression efficiency and monetization. Announced on September 11, 2025, SODA is already enhancing Digital-Out-Of-Home campaigns for Mediatransports in France, setting a new standard for digital advertising.
Perion launches SODA, an AI-powered suite for publisher monetization.
Features next-gen Supply Path Optimization for efficient ad impressions.
Integrates with websites and DOOH, boosting CPMs and revenue.
Reduces inefficiencies, enhances site performance, and sustainability.
Used by Mediatransports for optimized DOOH campaigns in France.
Complements Perion’s AI innovations like Wave, SORT, and GreenBids.
SODA introduces SPO 2.0, leveraging real-time mediation, Perion’s demand-side intelligence, and sustainability logic to optimize every ad impression. It integrates seamlessly with websites and Digital-Out-Of-Home (DOOH) screens, offering publishers a tool to enhance financial performance and efficiency. “In a market saturated with inefficiencies and growing concern over unrealized ad revenues, SODA is a breakthrough,” said Tal Jacobson, CEO of Perion. “It’s not just a supply-side solution; it’s a redefinition of how supply and demand should interact. With SODA, we’re giving publishers the tools to optimize revenue responsibly, at scale, and with measurable impact.”
SODA’s capabilities include:
Smart Mediation Layer: Evaluates bid requests from DSPs and SSPs, selecting top-performing paths for maximum yield.
Demand-Side Synergy: Works with Perion’s demand-side algorithm to reward high-performing inventory with higher CPMs.
Revenue Growth & Retention: Drives monetization through multiformat, high-impact demand.
Transparency: Provides insights into SSP performance for strategic partner adjustments.
Site Performance: Ensures faster website load times and relevant ad experiences.
These features reduce inefficiencies and enhance user experiences while prioritizing sustainability.
Already adopted by Mediatransports, a leader in DOOH advertising in France, SODA optimizes campaigns in high-traffic environments like train stations. “The Digital-Out-Of-Home landscape is evolving rapidly, and smart, AI-driven solutions are critical,” said Valérie Decamp, CEO of Mediatransports. “The ability of Perion’s AI-suite SODA to optimize supply paths and maximize monetization is a game-changer for our business, ensuring that we deliver on our promise of performance and efficiency for our advertisers.”
SODA aligns with Perion’s broader AI innovations, including Wave, SORT, and GreenBids (now Perion Algo), reinforcing its commitment to unifying performance and sustainability in digital advertising. Available for select premium publishers, SODA positions Perion as a leader in transforming ad operations.
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.
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