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Partnerize, the leader in partnership automation and measurement, has extended its Generative AI conversion attribution solution with VantagePoint™ for Publishers. This new capability addresses a critical challenge for media companies: proving and monetizing their influence in AI-mediated consumer journeys where traditional clicks are increasingly absent.
Quick Intel
As AI assistants and large language models reshape discovery, publishers lose visibility into how their trusted content—journalism, reviews, and editorial guidance—drives purchasing decisions. Legacy last-click models fail to capture this influence, leading to revenue loss and weakened negotiating power with advertisers.
VantagePoint™ for Publishers closes this gap with a standardized, multi-factor framework that surfaces probabilistic signals of contribution, even without referral traffic. It enables publishers to defend their value, resolve attribution disputes, and establish equitable compensation models in an AI-first ecosystem.
"As AI becomes the forcing function collapsing traditional click paths, Partnerize is establishing the new economic infrastructure for the machine-mediated market," said Matt Gilbert, CEO of Partnerize. "With VantagePoint™ for Publishers, we are making influence visible as attribution shifts from deterministic clicks to probabilistic, journey-driven signals, defining the standard for how value is quantified and monetized in an AI-first world. We are ensuring that the publishers powering discovery have the data-driven leverage to lead and thrive in the next era of affiliate marketing."
Charter participants Vox Media and BuzzFeed are piloting the solution to better understand and monetize their content's role in indirect journeys.
“AI-mediated discovery has already greatly impacted how audiences encounter and act on content,” said Camilla Cho, SVP and Head of Commerce and Affiliate, Vox Media. “Even as referral traffic declines, influence hasn’t disappeared; it’s just become harder to see. Publishers need better ways to understand when and how their journalism shapes decisions across these new journeys. Solutions and systems that help surface that influence and enable equitable compensation are an important step toward protecting the value of high-quality content in an evolving ecosystem.”
"As AI increasingly shapes how people discover and evaluate products, it has become harder for publishers to measure and receive credit for the value their content creates along the way," said Becca Maier, VP of Commerce, BuzzFeed. "We're excited to pilot a cost-per-influence model with Partnerize and VantagePoint™, because it finally offers a way to quantify the real value our content has in a zero-click world. This is the kind of independent, transparent measurement publishers need to protect their value and evolve how we work with advertisers."
The VantagePoint Fractional Commission Standard™ (VPFCS) has completed independent validation and earned certification from the Alliance for Audited Media, confirming the integrity of its attribution algorithm and its ability to link publisher contributions to conversions.
"AI summaries and zero-click search are significant attribution challenges for the media industry,” said Rich Murphy, CEO of AAM. “We congratulate Partnerize for developing a solution to identify, capture, and quantify publishers’ contributions to the conversion process and subjecting their solution to a rigorous, third-party AAM review.”
VantagePoint™ for Publishers launched publicly at Affiliate Summit West and is available in limited release, with early-access registration open at https://go.partnerize.com/vantagepoint-publishers.
About Partnerize
Partnerize is the operating system for partnership value in the machine-mediated market. As AI increasingly shapes how consumers discover, evaluate, and purchase, Partnerize provides the infrastructure brands and partners rely on to measure influence, assign value, and enable trusted growth across modern commerce ecosystems. The Partnerize platform powers global partnership programs by aligning discovery, contribution, and compensation, helping the world’s leading brands turn partnerships into a durable, performance-driven engine for growth.
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