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OpenX Technologies, Inc., a leading omnichannel supply-side platform, has announced two key additions to its Publisher Development leadership team. Akhil Savani has joined as Vice President of Publisher Development, while OpenX veteran Rebecca Bonell has been promoted to Regional Vice President of Publisher Development, The Americas. Together, they will lead efforts to expand high-quality supply, innovate monetization models, and support publishers in navigating challenges such as zero-click search and advancements in large language models (LLMs).
Publishers face increasing complexity, including zero-click search environments and rapid advancements in AI and LLMs that impact traffic and monetization. OpenX is responding by deepening its publisher-focused leadership to help content owners unlock incremental revenue, protect data strategies, and maintain control in an evolving ecosystem.
Savani will oversee publisher business development and account management across the Americas, with a particular emphasis on expanding premium supply across all formats. His extensive experience at The Trade Desk, where he led global inventory partnerships and operational teams, provides a balanced perspective from both buy- and sell-side dynamics.
“I’ve partnered with OpenX for years and have always admired the company’s principled approach to transparency and quality,” said Akhil Savani, Vice President, Publisher Development at OpenX. “I’m excited to join during such an exciting time of growth and to help scale new strategic partnerships across high-growth environments such as CTV and mobile.”
Bonell, a longtime OpenX leader, will lead publisher business development across the Americas, onboarding new supply and deepening relationships with strategic partners. Her promotion reflects OpenX’s focus on building trusted, long-term publisher relationships grounded in quality and autonomy.
“At OpenX, quality, trust, and autonomy truly matter. We focus on building meaningful publisher partnerships, a strategy that powers true impact, rather than chasing volume at all costs,” said Rebecca Bonell, Regional Vice President of Publisher Development, The Americas at OpenX. “In this new role, I’m excited to build a strong, globally focused team, help publishers clearly articulate the value of their supply, and continue advancing an insight-driven approach across the industry.”
The appointments support OpenX’s broader commitment to publisher success through continued investment in infrastructure, talent, and strategic partnerships. By expanding direct publisher supply and delivering differentiated demand, OpenX reinforces its position as a trusted partner to leading global content owners, OEMs, and vMVPDs.
“Publishers today need more than just better monetization from an SSP — they need strategic partners who can help them navigate complexity, unlock new revenue, and do it in a way that is easy to implement,” said Tyler Romasco, Executive Vice President of Demand Platforms at OpenX. “Akhil and Rebecca have exactly the kind of leadership and expertise our partners need to succeed across formats, channels, and regions.”
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets.
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