The New York Times Advertising has expanded its collaboration with Magnite, designating Magnite’s DV+ as the preferred platform for private marketplace deals on The New York Times’s mobile in-app ad supply. This partnership provides advertisers with direct, programmatic access to premium, highly engaged audiences in trusted app environments across The Times’s portfolio, supporting meaningful campaign outcomes in an evolving digital landscape.
Quick Intel
The New York Times continues to invest heavily in its mobile app to create immersive, habit-forming experiences that transition users seamlessly between news, lifestyle, video, and curated content. This evolution has cultivated a highly loyal, premium subscriber base that spends meaningful time in the app—particularly with vertical video formats—generating strong engagement signals for advertisers.
By partnering with Magnite’s DV+ platform, The Times ensures advertisers can reach these audiences through private marketplace deals with the transparency, control, and addressability needed in today’s fragmented digital ecosystem.
“We’ve built a world-class New York Times app where our audience moves seamlessly from news to lifestyle content and beyond, and we want to ensure that our advertising strategy reflects this dedication to premium,” said Courtney Glaze, Vice President, Revenue Operations, at New York Times Advertising. “Magnite’s strong relationships with highly respected programmatic buyers and their trusted technology that respects the mobile app experience make them an ideal collaborator as we connect advertisers with our readers in meaningful ways.”
“The New York Times app offers the kind of premium, engaged environment that marketers are finding value in as the open web evolves due to the impacts of AI-driven search,” said Ashley Wheeler, Senior Vice President, DV+ Platform at Magnite. “Together, we’re offering buyers access to The Times’s in-app ad inventory with the control and addressability they need to seamlessly reach their audiences in the moments that matter most.”
Magnite’s continued focus on premium in-app inventory positions the partnership to help advertisers navigate the shift toward intentional, app-centric consumption while maintaining brand safety and performance in a post-AI-search world.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
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