Mudd Advertising has acquired DealerTrend, Inc., a Reno, Nevada-based automotive technology company renowned for its innovative dealer websites, inventory management, and API-driven digital solutions. This strategic move strengthens Mudd’s leadership in data-driven automotive marketing and technology.
Mudd Advertising acquires DealerTrend to enhance its MuddVision platform.
DealerTrend specializes in dealer websites, inventory management, and APIs.
Integration enhances digital tools for dealerships and OEM partners.
Combined expertise accelerates innovation in automotive marketing tech.
MuddVision to offer seamless data activation for omni-channel campaigns.
Product enhancements for dealers planned throughout 2025.
The acquisition of DealerTrend, a company with over two decades of experience in automotive technology, positions Mudd Advertising as a dominant force in data-driven marketing and customer data platforms (CDPs) for the automotive industry.
DealerTrend’s technology, including its robust websites and API-driven solutions, will be integrated into MuddVision, Mudd Advertising’s proprietary Automotive Operating System. This integration aims to deliver a comprehensive, end-to-end solution for automotive retail marketing, prospecting, and sales.
DealerTrend’s expertise in dealer websites and API integrations enhances MuddVision’s digital foundation. This allows for seamless data flow from inventory, shopper, and customer data into omni-channel marketing campaigns, improving efficiency and effectiveness for dealerships.
The acquisition brings DealerTrend’s skilled technology team to Mudd Advertising, boosting technical expertise and accelerating product development. Dealers can expect faster delivery of smarter tools to stay competitive in the evolving automotive market.
"Mudd Advertising has always stood for helping dealers win with the best ideas, technology, and execution," said Rob Mudd, Chief Futurist of Mudd Advertising. "DealerTrend's proven digital infrastructure — from websites to APIs — complements our MuddVision platform perfectly. Together, we are delivering the most complete, end-to-end solution for automotive retail marketing."
"From the beginning, our mission at DealerTrend was to simplify technology for dealers and give them solutions that work," said DealerTrend Founder/CEO Robert Avery. "Joining forces with Mudd ensures that mission continues at a larger scale, with more data, more reach, and more impact."
The integration of DealerTrend’s technology into Mudd Advertising’s ecosystem is underway, with new capabilities and product enhancements scheduled to roll out to dealer clients throughout 2025. This acquisition underscores Mudd’s commitment to empowering dealerships with cutting-edge tools to thrive in a competitive digital landscape.
Founded in 1981, Mudd Advertising is one of the nation's leading automotive marketing and technology companies, helping dealerships and OEMs grow with data-driven advertising, technology platforms, and full-service campaign execution. Mudd's proprietary platform, MuddVision, is the Automotive Operating System for marketing, prospecting, and sales.
Founded in 2001 and headquartered in Reno, Nevada, DealerTrend is an automotive technology company specializing in dealer websites, inventory management, and API-driven integrations. For more than two decades, DealerTrend has helped dealers simplify their digital presence and improve customer engagement.
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