Monks has reinforced its strategic partnership with Google through a significant leadership expansion. The digital-first operating brand of S4 Capital has appointed three industry veterans to dedicated global roles, strengthening its creative, strategic, and client solutions expertise for one of its most important client partnerships.
Quick Intel
Monks appointed three executives to global roles dedicated to its Google business.
Robyn Pierre-Lys joins as SVP Global Head of Strategy, Chris Linden as Global Group Creative Director, and Chad Weaver as SVP Global Head of Client Solutions.
The hires aim to deepen the decade-long partnership and advance AI-first workflows.
The leaders bring expertise from major tech brands and agencies like Apple, Netflix, and Huge.
Monks has over 600 dedicated staff collaborating with Google teams and Cloud customers.
This move is part of a series of strategic global leadership updates at Monks this year.
Strengthening a Decade-Long Alliance
This triple appointment underscores Monks' commitment to its long-standing and expansive relationship with Google. With over 600 dedicated "Google Monks" worldwide, the agency supports numerous key Google brands and product areas. The new leadership is tasked with fusing world-class creative and strategic expertise with deep AI capabilities, aiming to redefine the agency-client partnership model in an AI-driven era.
Leadership with a Focus on AI and Human Story
Each new leader brings a distinct focus to their global role. As SVP Global Head of Strategy, Robyn Pierre-Lys will guide a team of over 50 strategists, driving the integration of brand vision with AI-enabled insights. She emphasized the balance of technology and narrative, stating, "The real challenge is ensuring it deepens, not flattens, the human stories we tell. To keep the soul in the work."
Driving Creative Excellence and Client Solutions
Chris Linden, as Global Group Creative Director, will lead creative output across all Google campaigns. He highlighted the transformative potential of AI for creativity, noting, "Its true value is shortening the distance between idea and impact." On the client solutions side, Chad Weaver joins as SVP to oversee business delivery and internal AI adoption. He pointed to the unprecedented pace of change, expressing energy for "shaping the future of marketing in an AI-driven world" alongside Monks and Google.
The strategic infusion of this talent highlights Monks' maker-driven heritage and its position as a preferred AI partner for Google. By building a fully-connected leadership team with expertise from both brand and agency sides, Monks is structuring itself to push creative boundaries and deliver high-impact, AI-enabled work at a global scale for one of the world's most innovative companies.
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-24) and remains the only partner featured in AdExchanger's Programmatic Power Players list every year (2020-24). Named Adweek's first AI Agency of the Year (2023) and The One Show's inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group's 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato's AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
About S4 Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising, marketing and technology services company, established by Sir Martin Sorrell in May 2018.
Our strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, and local clients, and millennial-driven influencer brands. This will be achieved by integrating leading businesses in two synchronised Practices: Marketing Services and Technology services, along with an emphasis on 'faster, better, cheaper, more' execution in an always-on consumer-led environment, with a unitary structure.
The Company now has approximately 6,500 people in 33 countries with approximately 80% of net revenue across the Americas, 15% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. Marketing Services accounted for approximately 90% of net revenue, and Technology Services 10%. The longer term objective is a practice split of 75%:25%.
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