Mediaocean has expanded the role of Innovid CEO and co-founder Zvika Netter, appointing him to the newly created position of Chief Innovation Officer for the entire company. This move is designed to scale cross-platform, AI-powered product innovation across Mediaocean's business units, including Innovid, Prisma, and Protected, leveraging the company's central position in the advertising ecosystem.
Mediaocean expands Zvika Netter's role to Chief Innovation Officer.
Netter will continue as CEO of Innovid and serve on the Mediaocean board.
The role aims to scale AI innovation across all company platforms.
Focus is on building connected, intelligent offerings that span the ad lifecycle.
A key example is the recently launched AI-powered Orchestrator framework.
The move seeks to turn Mediaocean's data and scale into market innovation.
The creation of this new C-level role reflects Mediaocean's strategy to unify innovation across its interconnected portfolio of planning, delivery, measurement, and finance platforms. With Netter's oversight, the company aims to build more intelligent, cross-platform offerings that leverage its unique scale and data to deliver greater value, moving beyond siloed tools toward a more connected advertising lifecycle.
Netter brings a track record of developing scalable, workflow-integrated products from his leadership at Innovid, which unified creative and measurement across CTV, digital, and social channels. In his expanded role, he will align innovation priorities, incubate new projects, and scale proven approaches across Mediaocean's business units, applying a consistent, execution-driven approach to product development company-wide.
A central initiative under this new leadership is the AI-powered Orchestrator framework, designed as a connective layer that coordinates humans, data, and specialized agents. This focus exemplifies the goal of using AI as an accelerator to create more adaptive and outcome-driven media execution. The appointment signals a concerted effort to transform Mediaocean's foundational position in the ad industry into a catalyst for the next generation of intelligent advertising solutions.
"Mediaocean sits at a uniquely powerful intersection of the ad ecosystem," said Zvika Netter. "My focus is on building products that unite systems intelligently, using AI as an accelerator to help advertising operate with greater clarity, speed, and confidence."
About Mediaocean
Mediaocean provides end-to-end software and AI for advertising, making content more accessible around the world. Our vision is a perpetually thriving media industry where marketing drives sustainable growth for the global economy. With over $200 billion in annualized ad spend running through its platforms, the company supports 100,000 users across the globe.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.