MediaMint, a global provider of Agentic Growth Services, has entered a strategic partnership with Spotify to enhance advertiser acquisition, onboarding, and full-lifecycle support across Spotify’s advertising ecosystem in key markets.
Quick Intel
The partnership addresses Spotify’s need for scalable, high-quality support as its advertising business grows, particularly with expanded self-serve tools and real-time programmatic capabilities. MediaMint’s deep experience in media and entertainment, combined with its agentic AI capabilities, enables faster advertiser onboarding and stronger performance while preserving a consistent, localized experience.
Driving Advertiser Success at Scale MediaMint will leverage its global delivery hubs in the United States, Canada, Mexico, Spain, Poland, and India to provide operational depth and flexibility. By integrating agentic AI through Mia, the company automates routine tasks, enhances decision-making, and maintains high standards across diverse markets and advertiser types.
“This partnership is about driving growth at scale with a focus on outcomes,” said Rajeev Butani, Chairman and CEO of MediaMint. “Given our deep domain expertise in the media and entertainment sector, we see significant opportunity working jointly with Spotify to help accelerate advertiser acquisition, onboarding and performance – all while maintaining the quality and consistency required in a global business.”
“We’re excited to partner with MediaMint as we continue to enhance how we support advertisers globally,” said Sam Bevan, Global Head of Emerging & Scaled Advertising at Spotify. “MediaMint brings strong operational discipline while also being flexible and responsive. Their practical approach to applying AI and automation resonates well, as it aligns with Spotify’s culture and strategy.”
Supporting Spotify’s Advertising Evolution The collaboration strengthens Spotify’s ability to serve advertisers of all sizes—from emerging brands to scaled enterprises—through improved speed, execution quality, and long-term customer success. MediaMint’s services complement Spotify’s platform innovations, helping advertisers maximize impact across audio, podcast, and audiobook formats.
“Spotify is one of the world’s most innovative platforms, and we’re proud to support their next phase of advertising growth,” said Paul Neumann, EVP of Strategic Value & Growth at MediaMint. “Our Agentic Growth Services bring together global delivery, operational depth, and next-generation automation to help elevate advertiser outcomes across key markets.”
The partnership is live and actively supporting workflows in multiple regions, marking a significant step in Spotify’s global advertising expansion.
About MediaMint
MediaMint is a global provider of Agentic Growth Services, empowering leading organizations across industries such as media, entertainment, retail, and technology to scale front-office operations across sales, marketing, media, customer experience, and client success. MediaMint delivers services globally through hubs in the United States, Canada, Mexico, Spain, Poland, and India. Through Mia, its proprietary Services-as-a-Software platform, MediaMint embeds human and agentic AI assistants to productize services into scalable solutions that deliver quantified, repeatable outcomes. Founded in 2010, MediaMint serves global publishers, platforms, retailers, and agencies as an operating partner for growth.
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, nearly 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 713 million users, including 281 million subscribers in more than 180 markets.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.