MAI.co, the AI-agent platform that autonomously optimizes Google Ads for direct-to-consumer brands, announced that its customers achieved an average 63% year-over-year revenue increase during the 2024 Black Friday/Cyber Monday period. Several brands recorded more than six times growth, powered by MAI’s reinforcement-learning agents that operated 24/7 throughout the critical shopping weekend.
During one of the most demanding periods in ecommerce, MAI’s autonomous agents continuously analyzed performance data, adjusted bids, reallocated budgets, and refined targeting in real time. This relentless optimization enabled brands to capture surging demand without sacrificing profitability, even as competition and cost-per-click spiked.
Unlike traditional performance marketing agencies or manual in-house teams that struggle to keep pace during holiday surges, MAI agents operate with speed, precision, and scalability that human operators cannot match. The result: brands maintained strong ROAS while dramatically increasing spend and revenue.
"We onboarded MAI ahead of Black Friday with the goal of scaling our profitable spend," said Daehee Park, CEO of Boring Mattress. "We increased our results by maintaining strong performance while tripling daily spend. Beyond the numbers, the transparency provided through daily updates has been incredibly valuable, giving us clear insight into how the agents are making optimization decisions."
"Google is our only marketing channel, and MAI played a key role in delivering 110% year-over-year revenue growth over Black Friday," said Mike Bires, CEO of NutritionFaktory. "They've been able to continuously scale our profitable spend by allocating budget the right way across the thousands of products in our catalog."
MAI agents also serve as an always-on monitoring layer. During BFCM, they identified critical issues—such as sudden conversion drops caused by website errors—faster and more accurately than many clients’ own internal systems, enabling rapid resolution and protecting revenue.
"We onboarded with MAI in October with the goal of driving performance," said Avi Arora, COO of Italic. "MAI did this and so much more. During Black Friday they felt like a part of our team. Incredibly responsive, helping us understand where to push and where to pull."
"Our core mission is to bring advanced data science and machine learning capabilities, historically reserved for large enterprises, to growth-stage businesses," said MAI.co co-founder and CEO Yuchen Wu. "With our autonomous AI agents, MAI solves the 'toothbrush problem' – the constant, tactical need to manually check your performance marketing numbers as often as you brush your teeth. This frees human operators and marketers to concentrate on strategy, product, and messaging, while our agents do what AI does best: instantly detect trends and anomalies, and make sophisticated, dynamic adjustments with a speed and accuracy that humans simply cannot match."
By democratizing enterprise-grade AI previously available only to tech giants, MAI continues to level the playing field for D2C brands competing in an increasingly algorithmic advertising landscape.
About MAI
MAI drives revenue for direct-to-consumers brands with AI agents that optimize Google Ads, replacing traditional ad agencies or manual campaign operations. MAI's agents connect to your commerce and marketing data and manage campaigns end-to-end to turn data into growth so you can focus on building your business, not babysitting ads. MAI's agents level the playing field for small and medium businesses with the same kind of AI technology used by the world's most advanced platforms like Google, Amazon, and Netflix. Before starting MAI, co-founders Yuchen Wu and Jian Wang spent more than a decade at Google and Instacart building machine-learning systems and overseeing billions in ad spend. MAI is backed by Kleiner Perkins and fuels growth for companies like NutritionFaktory and Velotric.
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