Magnite, the largest independent sell-side advertising company, and Cognitiv, a deep learning advertising partner, have announced a strategic integration. Cognitiv's deep learning models are now integrated into Magnite's ClearLine activation and curation solution, providing media buyers with enhanced real-time data capabilities to plan, test, and activate custom curated deals across premium video and omnichannel inventory.
Magnite and Cognitiv integrate deep learning AI for real-time advertising curation.
The partnership enriches the bidstream within Magnite's ClearLine solution.
Buyers gain more dynamic access to premium video and omnichannel inventory.
The integration aims to optimize campaigns towards specific KPIs with greater intelligence.
It addresses market fragmentation across streaming TV, audio, display, and mobile.
The collaboration combines Magnite's premium supply with Cognitiv's predictive AI models.
As consumer attention fragments across multiple digital channels, the need for intelligent, real-time curation has become critical for effective advertising. This partnership directly addresses that need by embedding Cognitiv's sophisticated deep learning models into the programmatic workflow. This allows for the enrichment of the bidstream with predictive data, enabling buyers to optimize their omnichannel campaigns toward desired performance goals more effectively.
Andrew Bez, VP of Enterprise Sales at Magnite, highlighted the value for buyers, stating, "Buyers are turning to curated marketplaces to access high-quality supply with greater intelligence and Cognitiv’s deep learning capabilities set a new bar for what intelligent curation can deliver. Cognitiv brings a uniquely sophisticated approach to data-driven optimization, helping us support next-generation decisioning while offering buyers more flexibility and operational efficiency."
The integration is designed to simplify complexity for buyers by providing advanced AI optimization within a direct and premium supply path. By leveraging Magnite's direct connections to premium inventory and its advanced advertising infrastructure, Cognitiv's models can operate in an environment built for real-time execution.
Jana Jakovljevic, SVP of Partnerships at Cognitiv, explained the synergy, saying, "The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly streamlined workflows. With an advanced advertising infrastructure and direct connections to premium supply, Magnite has created exactly the kind of environment where real-time curation and deep learning models can thrive.”
This collaboration signifies a step forward in programmatic advertising, moving beyond basic data signals towards predictive, AI-driven curation. It empowers media buyers to execute more intelligent, efficient, and effective campaigns by accessing enriched insights directly within their transaction workflow on Magnite's platform.
About Magnite
We’re Magnite, the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Cognitiv
Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv connects brands with their customers in more precise, relevant, impactful moments at scale. Cognitiv’s Deep Learning Advertising Platform provides marketers with unprecedented flexibility, activating as a Dynamic Deal run through the DSP of your choice, as a managed service DSP, or through its industry-first ContextGPT product. Cognitiv is on a mission to bring intelligence to advertising.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.