madSense and Symitri today announced a strategic partnership that integrates Symitri's PRISM AI audience discovery technology natively into madSense's OLM-powered madBuy DSP. This collaboration enhances open-internet addressability, allowing advertisers to reach more high-value audiences, boost relevance, and improve campaign outcomes across cookieless environments while maintaining strict privacy compliance.
Quick Intel
Unlocking Privacy-First Addressability on the Open Web
As privacy regulations tighten and third-party cookies fade, advertisers face growing challenges in reaching relevant audiences at scale on the open internet. The madSense-Symitri integration addresses this by combining Symitri's Adaptive Intelligence with madSense's DSP capabilities. PRISM AI transforms fragmented web signals into dynamic, privacy-safe cohorts in real time, enabling precise targeting without compromising user data.
Seamless Native Integration and Activation
Advertisers gain immediate access to PRISM AI's advanced features directly within the madBuy DSP. This unified system supports real-time expansion across cookieless and cross-device environments, adaptive cohort building that responds to live behavior, and activation across multiple channels including display, video, social, mobile, CTV, and gaming. Built with privacy-by-design principles, the solution ensures full compliance with global regulations while delivering performance comparable to walled gardens.
"This is not modeled reach or theoretical lift," said Jeff White, Co-CEO of madSense. "By natively integrating PRISM AI into our DSP, we're enabling real-time audience discovery and activation to function as one system—unlocking scale, precision and impact that simply hasn't been possible on the open internet until now. It's one of the rare cases in which 1 plus 1 equals 3."
Proven Results from Pilot Deployments
Pilot programs in late 2025 validated the partnership's effectiveness. In one deployment with a leading pharmaceutical brand, the integrated solution doubled the addressable audience footprint by resolving cookieless and cross-device signals into actionable cohorts. Closed-loop optimization allowed campaign insights to feed back instantly into the DSP, driving measurable gains in reach and efficiency.
"This partnership restores something the industry has been losing: true addressability on the open internet," said Bill Wheaton, CEO and Chairman of Symitri. "By combining PRISM AI's real-time discovery with madSense's DSP intelligence, we're delivering walled-garden-level performance without sacrificing scale, transparency, or privacy."
Next Steps for Advertisers
The integrated madBuy DSP with PRISM AI is transitioning to wider availability for select enterprise and agency partners in Q1 2026. This advancement represents a significant step toward smarter, automated, and privacy-centric digital advertising on the open web.
About madSense
madSense is pioneering a new category of AI—building the first Intelligence Operating System designed to amplify human agency. By fusing custom-trained, optimized language models with spatiotemporal knowledge graphs to capture and transform data institutional knowledge into machine-readable intelligence, we create a proprietary system of intelligence called the Enterprise Hive Mind™. This foundation powers a suite of specialized AI agents—that operate independently or collaboratively within an adaptive agentic mesh—across core marketing functions, including research, media, creative, measurement, and optimization.
About Symitri
Symitri is a performance technology company developing purpose-built solutions to unlock the full value of the open internet. Our core offering, PRISM AI, is the only audience solution purpose-built to restore identity, attribution, and performance on the open internet. PRISM AI applies Adaptive Intelligence to transform the noise of the open web into pure, addressable intent, creating a living view of the audience rather than relying on static data.
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