Madison Logic, a B2B marketing technology company, announced the global expansion of its Account-Based Marketing (ABM) channels for Connected TV (CTV) and digital audio advertising. This evolution enables enterprise marketers to run fully integrated, cross-channel campaigns that reach global buying committees on billions of devices, breaking free from the traditional desktop-centric and region-locked constraints of ABM.
Quick Intel
Madison Logic globally expands its ABM capabilities to include Connected TV (CTV) and Audio Advertising channels.
The expansion removes regional and platform limitations, enabling worldwide, integrated campaigns.
Marketers can now reach in-market accounts on billions of devices where decision-makers consume content.
The offering leverages proprietary intent data and 3.4 billion cross-device signals for precision targeting.
It allows for unified multichannel activation across CTV, Audio, Display, Content Syndication, and LinkedIn.
The move addresses the shift to a 24/7, multi-screen B2B buying journey, aiming to increase influence and measurable revenue impact.
The expansion is a direct response to the evolving habits of B2B decision-makers, who now consume content fluidly across streaming video, podcasts, and multiple devices throughout their day. "As buying groups adopt new consumption habits, the cost of standing still is lost visibility," said Keith Turco, CEO of Madison Logic. This shift has exposed the limitations of ABM platforms designed for desktop-bound, 9-to-5 engagement. By adding global CTV and audio inventory, Madison Logic aims to meet buyers in the moments they watch, listen, and research, expanding influence points throughout a more complex, self-directed buying journey.
The core of the offering is the unification of premium channels within Madison Logic's all-in-one ABM platform. Marketers can now execute coordinated campaigns across CTV, digital audio, display, content syndication, and LinkedIn advertising with global consistency. This integration is powered by the company's proprietary ML Insights intent data and a foundation of 3.4 billion cross-device signals, applying the precision of account-based targeting to high-growth channels like CTV and podcasts. The goal is to increase reach across entire buying groups and tie engagement directly to revenue outcomes.
The global expansion delivers several specific advantages for marketing teams:
Increased Influence & Reach: Engage key stakeholders worldwide on the devices they use daily, widening the circle of influence within target accounts.
Unified Multichannel Activation: Seamlessly plan and execute integrated global campaigns from a single platform, ensuring messaging consistency.
Intent-Driven Targeting: Apply first-party intent data to identify and reach the highest-value accounts with precision on CTV and audio.
Revenue Impact Measurement: Connect cross-channel marketing engagement to pipeline and revenue outcomes, enabling strategic budget optimization.
This move significantly broadens what Madison Logic describes as the industry's most robust ABM portfolio. By offering more reach through native paid media channels than any other provider, the company strengthens its position as a performance-first platform. With 20 years of data and AI-powered insights, it empowers marketers to not only identify in-market accounts but also to "own the buying journey" by creating impact at every potential touchpoint, from streaming video pre-roll to podcast ads, and measure that engagement in real time.
The announcement signals a major step in the maturation of ABM, moving it beyond digital display and social into the premium, sight-sound-and-motion channels that dominate modern media consumption. For global enterprise brands, it promises a way to cut through the noise and engage elusive buying committees with relevant, data-driven messages wherever they are. By unifying planning, activation, and measurement across these new channels, Madison Logic aims to help B2B marketers maximize engagement, accelerate journeys, and drive measurable ROI in an increasingly complex digital ecosystem.
About Madison Logic
Madison Logic is a B2B marketing technology company that delivers performance-first strategies across the full buying journey. Its multi-channel ABM (account-based marketing) activation and measurement platform leverages proprietary intent data to identify the accounts most likely to purchase and engage them at the right time. As the only ABM solution to unify content syndication, display advertising, LinkedIn ads, connected TV (CTV), and audio advertising into a centralized platform, Madison Logic empowers B2B marketers to maximize engagement, accelerate the customer journey, and drive measurable ROI.
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