Locality, a leader in local video solutions, has launched its Advanced Audience Engine, a groundbreaking identity and activation platform developed with Lovelytics, Newton Research, and Databricks. This innovative tool leverages generative AI, automation, and Locality’s extensive local media intelligence to transform how advertisers connect with local audiences, offering unmatched precision and efficiency.
Locality’s Advanced Audience Engine redefines local advertising with AI.
Integrates generative AI, automation, and real-time audience insights.
Unifies first-party, third-party, and Locality’s viewership data.
Enables custom audience building and AI-driven campaign optimization.
Offers seamless campaign activation across linear and digital channels.
Enhances ROI through smarter targeting and real-time analytics.
The Advanced Audience Engine addresses critical pain points in local advertising, such as fragmented workflows, vendor complexity, and limited real-time insights. Built within Locality’s LocalX platform, this proprietary solution combines generative AI and automation to streamline campaign planning and execution. By integrating clients’ first-party data, third-party data, and Locality’s performance and viewership data, the engine creates a unified environment for smarter, faster, and more effective local campaigns. “Locality's Audience Engine isn't a product, it's a strategic shift in our business, and in the broader advertising industry,” said Keith Kazerman, President of Streaming at Locality. “We have reengineered the foundation of local advertising to deliver performance, precision, and transparency, at scale, for advertisers.”
The engine’s core strength lies in its ability to deliver custom audience exploration and activation. It organizes data into a single framework, offering vertical-specific segmentation, predictive modeling, and real-time analytics. Key capabilities include:
Custom Audience Building: Leverages advertiser and Locality data for precise, industry-specific targeting.
AI-Driven Optimization: Uses predictive models to enhance planning and budget allocation.
Unified Measurement: Provides comprehensive targeting, analytics, and attribution.
Scalable Data Integrations: Enables real-time activation and cross-partner collaboration without bottlenecks.
These features empower advertisers to execute campaigns faster, gain actionable insights, and improve return on investment through enhanced targeting and optimization.
Locality’s Advanced Audience Engine is designed to scale with the needs of modern advertisers. By embedding AI-driven tools within the LocalX platform, it eliminates inefficiencies and ensures seamless activation across both linear and digital channels. The engine’s real-time analytics and data integration capabilities allow advertisers to optimize campaigns dynamically, ensuring maximum impact in local markets. This launch positions Locality as a pioneer in redefining local advertising for a data-driven era.
Locality’s Advanced Audience Engine marks a significant leap forward in local advertising technology. By combining AI, automation, and comprehensive data integration, it empowers advertisers to achieve unparalleled precision and performance. For more details, advertisers can attend Locality’s panel at Advertising Week New York on October 7, 2025, or contact their Locality representative.
Locality is the industry's preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets. Having served more than 6,000 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale with direct access to over 150+ streaming publishers and 400+ local broadcast stations. Our team operates from 11 locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com.
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