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LG Ad Solutions has announced partnerships with CCR Media and AdImpact to create one of the most comprehensive local CTV datasets in the U.S., covering all 210 designated market areas. The collaboration combines deterministic ACR signals, ad occurrence data, and channel-level context to provide advertisers with deeper insights into local TV viewership and audience behavior.
• LG Ad Solutions partners with CCR Media and AdImpact for local CTV insights
• Dataset spans all 210 U.S. markets with 1,200+ local channels and 10M+ content hours
• Integration unifies ACR signals, ad occurrence data, and channel context
• Enables more relevant, personalized, and measurable advertising
• Supports granular applications for automotive, political, and other industries
• Live now, connecting what’s airing, ad delivery, and audience engagement
The partnership delivers a unified 360-degree view of the TV landscape by combining CCR Media’s local infrastructure, AdImpact’s ad catalog, and LG Ad Solutions’ deterministic ACR signals. This integration gives advertisers actionable insights into what viewers are watching, the ads they are exposed to, and how they respond.
“We’re building one of the most comprehensive local CTV data ecosystems in the market, one that connects what’s airing, what’s being advertised, and how audiences engage across every U.S. market,” said Serge Matta, President, Global Ad Sales, LG Ad Solutions. “This data empowers advertisers to plan, measure, and optimize with a level of geographic precision that simply wasn’t possible before.”
As marketers increasingly prioritize localized messaging, the expanded dataset provides:
• Real-time insights for campaign planning and optimization
• Data-driven decisions on spend, frequency, impressions, and creative performance
• Granular audience targeting in automotive, political, and other verticals
Don Norton, GM Data Solutions, emphasized: “Advertisers have been asking for a more complete and locally accurate view of the TV marketplace, and this partnership delivers it. We’re giving brands a unified dataset connecting exposure, competition, and audience insights at the local market level.”
By unifying LG Ad Solutions’ ACR footprint with AdImpact’s extensive ad catalog and CCR Media’s local infrastructure, the collaboration offers marketers:
• Pinpoint visibility into competitor activity and category saturation
• Real-time monitoring and measurement of audience engagement
• Scalable, locally driven insights to improve relevance and campaign efficiency
“At CCR Media, we’ve always focused on helping TV platforms and others capture ‘Media that Matters,’” said Mark Bonham, CCR Media Chief Growth Officer. “With LG Ad Solutions expanding across all 210 U.S. markets, clients gain unmatched and actionable local TV data for better insights, targeting, and reach.”
LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices. With a network of LG Smart TVs, the company enables advertisers and content creators to deliver broad reach and targeted engagement on the largest screens in the home.
CCR Media powers modern media with live events, FAST channels, VOD libraries, and linear feeds. Its platform makes content measurable, discoverable, and actionable across streaming and broadcast, serving global and Fortune 500 companies.
AdImpact tracks and analyzes advertising across traditional, digital, and emerging media channels. Its real-time monitoring captures over one billion TV ad occurrences daily and maintains the largest ad catalog of 1.6M+ creatives. The dataset spans 210 DMAs, 41,000+ zip codes, and 20M IP addresses, supporting over 88,000 brands.
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