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KNOREX Ltd., a leading provider of AI-driven programmatic advertising solutions, has announced strong performance results from a large-scale automotive campaign executed during the highly competitive Black Friday retail period. Partnering with a major U.S.-based automotive digital engagement and reputation management platform serving thousands of dealerships nationwide, the campaign leveraged KNOREX’s unified XPO platform to convert national digital awareness efforts into measurable offline dealership visits at enterprise scale.
Black Friday represents one of the most intense advertising periods of the year, with surging media demand and elevated costs. Despite these challenges, KNOREX XPO enabled seamless coordination of awareness-focused video content and performance-oriented display activations. The platform’s AI engine continuously adjusted strategies in real time to maximize relevance, engagement, and conversion while preserving cost efficiency.
Dynamic creative optimization played a key role in maintaining high interaction rates, ensuring messaging stayed fresh and targeted throughout the campaign. The managed services team provided strategic alignment to connect upper-funnel awareness goals with lower-funnel dealership traffic outcomes.
“This campaign reflects the strength of our unified AI architecture and our ability to execute at national scale,” said Abhishek Kumar, Vice President of Product and Engineering of KNOREX. “Automotive advertisers are moving beyond engagement metrics and demanding measurable business outcomes. Our platform’s ability to convert awareness campaigns into dealership visits—while maintaining cost efficiency during one of the most competitive retail periods of the year—demonstrates the performance capability and scalability of XPO.”
Automotive advertisers increasingly prioritize strategies that bridge digital brand awareness directly to customer acquisition and physical showroom visits. As dealership networks face competitive promotional cycles and shifting consumer behaviors, unified AI-driven platforms like XPO offer the scale, accountability, and real-time optimization needed to deliver measurable results.
The campaign’s success reinforces KNOREX’s momentum in the automotive vertical and its capability to support enterprise-scale, multi-location advertisers. With proven ability to drive offline conversions during peak demand, KNOREX anticipates continued growth in adoption across automotive and other multi-location retail sectors seeking performance-driven, AI-optimized media solutions.
About KNOREX Ltd.
Founded in 2009, KNOREX Ltd. is a B2B technology company that provides AI-driven cross-channel programmatic advertising products and solutions to help businesses simplify digital advertising. The Company's flagship platform, KNOREX XPO, is an AI-powered, cloud-based advertising technology platform that enables marketers to efficiently plan, execute, and optimize cross-channel ad campaigns across a diverse range of digital media, including social media, search, CTV/OTT, video, audio, display, native, and DOOH advertising.
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