Digital creative agency Kettle concludes a transformative 2025 marked by significant growth, industry awards, and key leadership advancements. The year's momentum is highlighted by CEO Lauren Kushner being named The Drum's Agency Leader of the Year, recognizing her strategic vision for the agency and its notable achievements.
Quick Intel
Kettle CEO Lauren Kushner named The Drum's Agency Leader of the Year for 2025.
The agency formed an all-women C-suite, elevating Camille Imbert to CCO and Jess Mireau to CPO.
Kettle was named to Adweek's Fastest Growing Agencies list and Ad Age's Best Places to Work.
The team doubled in size over two years while maintaining under 3% employee turnover.
The agency won eight Webby and Shorty Awards for client work.
Kettle plans to scale product and creative capabilities while exploring AI and personalization in 2026.
A Year of Recognition and Leadership
2025 proved to be a landmark period for Kettle, defined by both external accolades and internal strengthening. The pinnacle recognition was CEO Lauren Kushner's award as Agency Leader of the Year, which follows her inclusion in Campaign's 40 Over 40 list. This award caps a year where the agency itself earned spots on prestigious industry lists for growth and workplace culture, alongside winning multiple creative awards.
Building a Forward-Looking Leadership Team
A central strategic move was the evolution of its leadership structure. Kettle elevated Camille Imbert to its first Chief Creative Officer and Jess Mireau to its inaugural Chief Product Officer. Together with Kushner, they now form an all-women C-suite tasked with guiding the agency's next phase. This leadership trio is focused on integrating product and story to unlock new possibilities for client partners across technology, retail, and e-commerce.
Culture and Capabilities Driving Growth
The agency's success is attributed to its strong culture and cross-disciplinary model. Kettle doubled its team headcount over two years while remarkably keeping voluntary turnover below 3%, a testament to its recognized workplace environment. Its operational strength lies in merging social, content, product design, technology, and strategy experts to deliver high-impact digital work for leading brands.
With a foundation of strong leadership, award-winning creativity, and a dedicated team, Kettle looks toward 2026 with a clear mandate. The agency aims to further scale its integrated capabilities, deepen brand partnerships, and explore emerging technologies like AI-enabled creative systems to build what Kushner describes as "the most human, high-impact digital experiences in the industry."
About Kettle
Kettle is a digital creative agency that builds personal, high-impact products and experiences to connect brands with their audiences. Trusted by some of the world's most ambitious brands like Apple, Nike, T-Mobile, Warby Parker, e.l.f. Beauty and Robinhood, Kettle blends design, strategy and technology to drive lasting impact. Recently named one of Ad Age's Best Places to Work and an Adweek Fastest Growing Agency, Kettle's growth reflects the values and culture at the heart of everything it makes. For more information, visit wearekettle.com.
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent.
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