SeenThis, a video advertising technology company, has appointed veteran agency executive John Osborn as its President US. Osborn, the former CEO of OMD USA and BBDO New York, will lead the company's efforts to transform open web advertising for agencies, brands, and media companies, building on his previous role as a board member and advisor for SeenThis.
SeenThis appoints John Osborn, former CEO of OMD USA and BBDO New York, as President US.
Osborn will focus on scaling SeenThis's video advertising solutions for agencies, brands, and media companies in the U.S. market.
He previously served on the SeenThis Board of Directors (since 2023) and as an advisor (since 2024).
Most recently, Osborn was the US Director for sustainability initiative Ad Net Zero, where he will remain an advisor.
SeenThis's technology aims to unlock the advertising potential of the open web through premium, streaming video.
The company has served over 5,000 brands across 50+ countries since its founding in 2017.
John Osborn brings decades of senior leadership experience from the heart of the advertising industry to SeenThis. His background includes leading OMD USA's network of over 1,500 people and serving as CEO of BBDO New York. His appointment is a strategic move to accelerate the adoption of SeenThis's streaming video technology among major agencies and brands in the critical U.S. market. Jesper Benon, CEO and Co-Founder of SeenThis, stated, “He will play a key role in growing our US presence in particular, which is already a core market, and will continue to build on the big momentum.”
SeenThis positions itself as a solution to the underperformance of traditional video ads across the open web—the ecosystem of premium publishers outside major walled-garden platforms. The company's technology is designed to deliver high-performing, cost-effective video streams that capture audience attention. Osborn highlighted the opportunity, saying, “With streaming and AI dramatically changing the media and advertising landscape in real time, SeenThis is perfectly positioned for phenomenal growth.”
Osborn's transition to a full-time executive role follows two years of involvement with SeenThis as a board member and advisor, providing him with deep familiarity with the company's strategy and technology. This continuity is expected to facilitate a rapid and effective push to transform how brands deploy video across the full advertising funnel on the open internet.
The appointment of John Osborn signifies SeenThis's commitment to bridging the gap between innovative ad tech and the traditional agency ecosystem. By leveraging Osborn's extensive relationships and operational experience, SeenThis aims to fundamentally shift video advertising budgets toward the open web, offering a viable, high-performance alternative to dominant digital platforms.
About SeenThis
The open web holds massive untapped advertising potential. While brands chase reach on major platforms, audiences spend significant time across premium publishers and diverse content, but video advertising has historically underperformed here. SeenThis is changing that.
As a video advertising partner, SeenThis proves the open web delivers, capturing more attention and exceptional results with cost effective video that keeps publishers profitable and the internet independent. Since 2017, SeenThis has served billions of streams for 5,000+ brands across 50+ countries.
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