Marketers face growing demands to demonstrate clear revenue returns from social advertising as budgets spread across more platforms, yet traditional measurement often stops at clicks and form submissions without revealing true business impact. Invoca, a leader in revenue execution, has expanded its social advertising capabilities by integrating Reddit Ads and LinkedIn Ads into its AI-driven platform.
Quick Intel
These enhancements strengthen Invoca's ability to bridge digital advertising with real-world outcomes, providing a unified view of how social efforts drive measurable growth.
"Invoca is unique in capturing revenue-generating conversations driven by social advertising and tying those conversions back to campaigns, audiences, and spend," said Nathan Ziv, SVP of Product Management at Invoca. "Our AI turns unstructured phone and SMS conversations into powerful first-party data that marketing teams can activate across their ad platforms to optimize spend, prove impact, and grow revenue faster."
By extending coverage to Reddit and LinkedIn, Invoca helps marketers address the challenge of proving ROI in offline channels while optimizing their full paid social mix. The platform empowers teams to use conversation insights for more precise targeting, suppress irrelevant audiences, and refine strategies based on actual revenue performance rather than proxy metrics.
For details on Invoca's complete social advertising suite, visit the product page. Additional resources include a blog post on driving revenue from social media and an on-demand masterclass webinar covering the journey from click to conversion.
About Invoca
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales. Invoca's AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic — connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
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