InterMedia Advertising®, a prominent data-driven performance marketing and media agency, has strengthened its growth strategy with the hiring of Christina LaMair as Director of Client & Media Performance and the promotion of Grace Gillespie to Growth & Partnerships Manager, both newly created roles focused on enhancing client outcomes and agency expansion.
Quick Intel
Bolstering Performance and Growth Capabilities
Christina LaMair brings extensive expertise in developing efficient growth strategies, optimizing acquisition, and managing multimillion-dollar campaigns across categories. In her role, she will oversee client performance strategy and partner with media teams to ensure accountability and superior results.
"We are thrilled to welcome Christina to InterMedia," said Kevin Szymanski, Executive Vice President. "Her depth of performance expertise and strategic clarity align perfectly with our mission to deliver efficient, data-driven growth for our clients."
Grace Gillespie's promotion recognizes her contributions to growth initiatives, emphasizing her skills in communication and relationship-building. She will drive business development, strategic partnerships, marketing efforts, and event execution to amplify InterMedia's market presence.
"Grace has been instrumental in supporting InterMedia's growth strategy, and this promotion highlights her strong communication skills and ability to build productive relationships," said Kris Johnson, Senior Vice President, Growth & Business Development. "Her leadership will help elevate the agency's sales, partnerships, and event presence as we continue to scale."
Both leaders will operate from the Los Angeles headquarters.
"These new roles represent our ongoing investment in strategic growth and in building the best possible team for our clients as we look toward the future," said Bob Yallen, President & CEO of InterMedia Group of Companies. "Christina and Grace bring the leadership, expertise, and innovation that will continue driving InterMedia's evolution and the success of the brands we serve."
These moves reinforce InterMedia's focus on a future-oriented organization delivering exceptional, measurable partnerships in a dynamic marketing landscape.
About InterMedia Advertising®
The InterMedia Advertising® is a fully integrated $1 Billion+ advertising, media, and marketing organization known for its innovative blend of performance-driven strategies and brand-building techniques. Founded in 1974, the company offers comprehensive media solutions through its specialized business units covering all aspects of modern marketing – from media planning and buying to creative production, analytics, and technological innovation. InterMedia specializes in creating accountable, data-driven campaigns that deliver measurable results across diverse media channels.
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