Integral Ad Science has announced IAS Agent, a new AI-powered assistant designed to help customers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale. Built on the industry's most comprehensive dataset and over 15 years of proprietary insights, IAS Agent features an intuitive design that empowers marketers to access trusted intelligence for protecting multi-million-dollar campaigns across omnichannel investments. The tool will be demonstrated at CES 2026 and rolled out globally to IAS UI customers at no additional cost in early Q1 2026.
Quick Intel
Explainable AI for Transparent Campaign Management
Unlike opaque AI solutions, IAS Agent prioritizes transparency by providing clear explanations for every recommendation, allowing users to hover over suggestions in the IAS UI to understand the rationale. Marketers retain full control to customize, override, or adopt proposals, ensuring decisions align with specific needs while benefiting from rigorous, data-grounded intelligence.
Key Features Driving Efficiency and Insights
IAS Agent enhances brand governance and workflows through several core capabilities. It offers transparent self-reporting that details the reasoning behind outputs, enabling confident decision-making. For efficiency, it generates AI-driven recommendations for brand safety and suitability settings with minimal input, achieving up to 50% improvement in setup time. The tool provides instant insights by automatically detecting trends and patterns across dashboards, delivering performance analysis up to 5x faster than manual methods. Campaign activation is simplified via natural language interactions, offering guidance for pre-campaign configurations accessible to users of any skill level.
Srishti Gupta, Chief Product Officer at Integral Ad Science, described the vision: "IAS Agent was designed to be a marketer's advertising compass. It guides decisions with clarity and uncovers deep, comprehensive insights that would otherwise remain hidden—turning those insights into action, in real-time, so marketers can boost performance instantly," said Srishti Gupta, Chief Product Officer at Integral Ad Science. "And this is just the start. IAS Agent will continue to expand its agentic capabilities to improve workflow and unlock value through AI supply path insights, tagging activation, and campaign settings assistance. This ongoing innovation reflects our commitment to providing advertisers with the trusted, transparent, and actionable data they need to drive superior campaign results and stay ahead in a complex digital landscape."
Jeff Omoregie, EVP of Unified TAAG at Publicis Media, highlighted practical benefits: "In today's complex media landscape, ensuring both brand safety and performance requires a significant investment of time and resources. IAS Agent meaningfully accelerates that process by uncovering deeper insights and enabling teams to act on them instantly," said Jeff Omoregie, EVP of Unified TAAG at Publicis Media. "The ability to instantly surface transparent, data-driven recommendations in real time will help reduce ad waste and drive stronger performance outcomes for our clients and their campaigns."
Developed with Databricks Agent Bricks for enterprise-grade governance, IAS Agent upholds responsible AI standards, supported by industry certifications including TrustArc Responsible AI, ISO 42001, and Ethical AI certification from the Alliance for Audited Media.
IAS Agent represents a significant advancement in AI-assisted advertising tools, combining transparency, control, and speed to empower marketers in optimizing digital campaigns effectively.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.