The 2025 IAB Podcast Upfront, set for September 30 in New York City and virtually on IAB.com, will unite brands, agencies, and media buyers to explore the latest in podcast programming, advertising innovations, and audio storytelling. Hosted by Ali Levitan, creator of BOSS by Ali Levitan, the event will feature insights from leading networks and platforms, highlighting podcasting’s rapid evolution as a dynamic digital channel for brand engagement.
IAB Podcast Upfront 2025 to be held on September 30 in NYC and virtually
Focus on video podcasts, AI-driven production, and cross-format measurement
Hosted by Ali Levitan, featuring speakers from iHeartPodcasts, NPR, and more
Showcases new tools, creative formats, and monetization strategies
Explores podcasting’s impact across the advertising funnel
Highlights advancements in podcast performance measurement
The 2025 IAB Podcast Upfront will serve as the premier marketplace for podcast investment, offering a deep dive into how podcasts are reshaping brand engagement. With podcasting’s growth as a digital channel, the event will explore its ability to drive impact across the advertising funnel, from awareness to conversion. Leading networks like iHeartPodcasts, NPR, and The Daily Wire will share strategies for leveraging podcasts to connect with diverse audiences.
A key focus of the event is the rise of video podcasts, with nearly 80% of listeners now engaging with both audio and video formats. This shift is transforming how brands evaluate performance and connect with audiences. The Upfront will explore how video is redefining podcasting, prompting industry leaders to ask, “What is a podcast in 2025?” Attendees will gain insights into evolving audience behaviors and how to adapt content strategies accordingly.
Advancements in AI-enhanced production workflows and immersive video formats are driving the next wave of podcast engagement. The event will showcase new tools and creative formats that enhance advertiser value, from streamlined production processes to innovative monetization strategies. These technologies are enabling brands to create more engaging and measurable podcast campaigns.
The 2025 Upfront will emphasize the growing importance of podcast measurement and outcomes. With contributions from Nielsen, NPM & ARM, and Podscribe, the event will highlight tools and methodologies for better evaluating podcast performance. This focus equips media buyers with data-driven insights to optimize campaigns and measure ROI effectively.
The 2025 IAB Podcast Upfront will set the stage for the future of podcasting, offering a first look at the tools, trends, and strategies shaping this dynamic medium. By addressing the intersection of creativity, technology, and measurement, the event will empower brands to harness podcasting’s full potential for audience engagement and business impact.
IAB empowers the media and marketing industries to thrive in the digital economy. Its research, events, and initiatives, like the Podcast Upfront, provide critical insights and foster collaboration among brands, agencies, and publishers. For more information, visit IAB.com.
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