Harmonic has announced a strategic partnership with Orbit Showtime Network (OSN), a leading entertainment network in the Middle East and North Africa (MENA), to monetize its video streaming channels. Launched on September 9, 2025, this collaboration leverages Harmonic's VOS360 Ad SaaS for personalized ad delivery, enhancing revenue and viewer experience.
Harmonic partners with OSN to monetize streaming with VOS360 Ad SaaS.
Enables personalized, scalable ad insertion for MENA audiences.
Reduces deployment time with pre-integrated ad tech ecosystem.
Features frame-accurate ad insertion and advanced analytics.
OSN marks first-time targeted ad insertion across streaming channels.
Harmonic to showcase VOS360 Ad at IBC2025 in Amsterdam.
OSN’s adoption of Harmonic’s VOS360 Ad SaaS marks a milestone in its monetization strategy. "This collaboration represents a transformative milestone for our network, as we introduce targeted ad insertion across our video streaming channels for the very first time," said Melvin Saldanha, senior vice president, technology at OSN. The cloud-native, server-side ad insertion (SSAI) solution allows OSN to deliver personalized ads with broadcast quality, rapidly deployed within months due to Harmonic’s robust partner ecosystem.
Harmonic’s VOS360 Ad SaaS provides a comprehensive workflow for ad processing, delivery, and manifest manipulation. Its user-friendly interface, developer-ready APIs, and analytics dashboards ensure frame-accurate ad insertion, critical for maximizing monetization. The platform’s placement opportunity information service and scheduler allow precise ad duration signaling, enhancing OSN’s ability to deliver relevant content. Integration with ad tech partners, including content management systems and ad decision servers, ensures seamless deployment and superior viewer experiences.
The partnership empowers OSN to unlock new revenue streams while maintaining high viewer engagement across 22 MENA countries. "We’re thrilled to partner with OSN, a world-class entertainment provider in the MENA region," said Tony Berthaud, senior vice president of sales, APAC and EMEA, at Harmonic. With rising demand for targeted advertising, VOS360 Ad’s cutting-edge capabilities position OSN to capitalize on this trend effectively.
As seen in the finance card above, Harmonic’s stock (NASDAQ: HLIT) closed at $9.864 on September 10, 2025, with a market cap of $1.13 billion. This partnership aligns with Harmonic’s strategic growth in video streaming solutions, potentially strengthening its market position.
Harmonic will demonstrate VOS360 Ad SaaS at IBC2025 in Amsterdam, September 12-15, at stand 1.B20. This partnership underscores Harmonic’s leadership in video delivery and OSN’s commitment to innovative entertainment solutions in the MENA region.
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally.
OSN Group is a leading network for premium entertainment in the MENA region, operating in 22 countries and offering exclusive, in-demand global and local hit TV series, films, and more. OSN Group delivers content across multiple divisions, including OSN+, OSNtv, Anghami, and B2B offerings.
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