Guideline, a leader in advertising data and media planning technology, has introduced its Data Insights Service, a new initiative aimed at speeding up time-to-insight for media customers. Powered by Guideline’s proprietary ad spend data and led by industry veteran Sean Wright as Chief Insights and Analytics Officer, the service delivers actionable intelligence for advertising pricing, media allocation, and strategic planning.
Guideline launches Data Insights Service to accelerate ad decision-making.
Sean Wright, ex-NBCUniversal SVP, joins as Chief Insights Officer.
Service leverages AI, proprietary data, and third-party overlays for insights.
Focuses on pricing, media allocation, inventory, and go-to-market strategy.
Aims to deliver predictive and prescriptive analytics for media buyers/sellers.
Builds on Guideline’s trusted ad market data and planning platform.
The Data Insights Service integrates Guideline’s industry-leading ad spend and pricing data with AI/ML-powered analytics and third-party data overlays. This layered approach provides media buyers and sellers with diagnostic, predictive, and prescriptive insights. “Through our actual, buy-side sourced ad spend and pricing data, Guideline already gives clients the most trusted view of media investment in the market,” said Vincent Mifsud, CEO and President of Guideline. “The Data Insights Service is designed to cut through noise and surface what truly matters to our customers faster.”
Sean Wright, with nearly 20 years of experience in media measurement and strategy, leads the new business unit. Previously SVP of Market Intelligence and Strategy at NBCUniversal, Wright has held senior roles at Anheuser-Busch and Wakefern. His team of analysts, data scientists, and consultants will deliver high-impact intelligence across the analytics cycle. “In today’s media market, the shelf life of insight is short,” said Wright. “Media buyers and sellers can’t afford to just know what happened—they need to understand why, what’s next, and how to act on it.”
The service addresses critical areas such as advertising pricing, media allocation, inventory management, sales enablement, content acquisition, and go-to-market strategy. By combining proprietary data with AI-driven pattern detection and market behavior signals, it enables clients to move from insight to action with clarity and confidence. This positions Guideline to meet the evolving needs of media professionals in a fast-paced ecosystem.
Guideline’s Data Insights Service marks a significant step in empowering media customers with faster, smarter decision-making tools. With Sean Wright’s leadership and the company’s robust data and AI capabilities, Guideline is set to redefine how media strategies are crafted and executed.
Guideline.ai, a leading provider of advertising data and planning technology, has become the world’s most trusted authority on media investment and intelligence. The company was formed through the acquisitions of Standard Media Index, SQAD, and Lumina. With its market-leading media planning platform, industry-best ad market data, and unrivaled customer service, Guideline effectively meets the evolving needs of today’s marketing, media, and investment professionals.
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