Gracenote, Nielsen’s content data business unit, has launched the Gracenote Video MCP Server, a new product that integrates large language models (LLMs) with Gracenote’s human-verified entertainment data to deliver advanced search and discovery experiences for TV platforms. This solution ensures accurate, real-time responses to user queries, enhancing engagement and monetization.
Gracenote Video MCP Server connects LLMs to verified entertainment data.
Enables advanced search, personalized recommendations, and discovery.
Mitigates LLM inaccuracies by grounding responses in Gracenote data.
Supports queries on shows, movies, sports, and streaming availability.
Enriches responses with imagery, reviews, and content identifiers.
Part of Gracenote’s new AI-driven content discovery suite.
The Gracenote Video MCP Server empowers connected TV (CTV) platforms to leverage LLMs for conversational search and personalized recommendations while addressing their limitations. By dynamically connecting to any LLM, the server validates and enriches responses using Gracenote’s comprehensive, editorially-vetted database of over 40 million titles across 260+ streaming catalogs. "Gracenote content data and IDs have long served as the source of truth for the global entertainment industry," said Tyler Bell, SVP, Product at Gracenote.
LLMs can produce inaccurate responses, known as "hallucinating," and are limited by static training data. The Gracenote Video MCP Server counters these issues by grounding responses in real-time, human-verified data, ensuring accuracy and relevance. It supports complex queries like identifying specific episodes, listing high-grossing films, or finding streaming options for live sports, enhancing user trust and platform reliability.
The server enriches LLM outputs with Gracenote’s program imagery, availability details, and standardized content identifiers, enabling seamless data harmonization across sources. This allows platforms to link related content, such as reviews and trailers, creating richer discovery journeys. By addressing engineering and harmonization challenges, the product helps platforms meet engagement and monetization goals in the AI era.
The Video MCP Server is the first in Gracenote’s suite of AI-driven solutions, designed to set a new standard for content navigation across video, sports, and music. As consumers increasingly rely on AI for entertainment experiences, Gracenote’s verified data ensures platforms deliver authoritative, engaging, and personalized interactions that drive user loyalty and revenue.
Gracenote’s Video MCP Server positions TV platforms to capitalize on AI-driven innovation, delivering next-generation search and discovery experiences backed by the industry’s most trusted entertainment data.
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities, helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
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