Globant has announced the consolidation of its global marketing and advertising capabilities under the GUT Network, creating a unified, full-service offering. This strategic move, following Globant's acquisition of GUT in 2023, more than doubles the network's size and expands its geographical footprint with new offices in Bogotá and Copenhagen, positioning it as a powerful creative-tech partner.
Quick Intel
Globant consolidates all marketing and advertising services under the GUT Network.
The move more than doubles GUT's size in geographic reach, staff, and service offerings.
New offices are opening in Bogotá (200+ staff) and Copenhagen (60+ Pharma specialists).
The network integrates AI, Digital Marketing, Martech, Data Analytics, and Creative.
GUT gains access to Globant's client portfolio, including FIFA, F1, and Electronic Arts.
GUT was named the #2 Most Innovative Company in marketing by Fast Company in 2024.
Unifying Creative and Technology
The consolidation brings together diverse disciplines—including AI, digital marketing, social, content, media, and specialized healthcare marketing—under a single, globally managed network. This integration aims to break down silos between creative advertising and technology services, offering clients a seamless partner capable of handling everything from brand strategy and campaign creativity to data analytics and martech implementation. The leadership will be shared by GUT co-founders Gastón Bigio and Anselmo Ramos, and Globant's Chief Marketing Officer, Wanda Weigert.
Strategic Expansion and Specialization
A key outcome of this consolidation is the significant expansion of GUT's operational footprint. The network is launching two new fully operational offices: GUT Bogotá, focusing on full-funnel media, data analytics, and creativity, and GUT Copenhagen, which will operate as a center of excellence for healthcare and pharmaceutical marketing. This expansion complements existing hubs across the Americas, Europe, and Asia, creating a truly global delivery model. GUT Co-founders, Gaston Bigio and Anselmo Ramos, said, "This latest move further demonstrates Globant's confidence, support, and total commitment to the GUT brand and culture. For us, this is the realization of a powerful dream that began when we founded GUT in 2018."
A Powerful Combined Client Roster and Capability
The enhanced GUT Network can now offer its expanded service portfolio to a combined and powerful client roster. This includes GUT's existing clients like AB InBev and Kraft Heinz, while also providing access to Globant's top-tier clients such as FIFA and Electronic Arts. Wanda Weigert, Chief Marketing Officer at Globant, said: "By bringing together all our marketing capabilities into one global and diverse team, we're amplifying our ability to spark meaningful transformation across our clients. More than ever before, GUT Network is a powerful and fully equipped creative ally, fueled by cutting-edge technologies and exceptional talent."
This consolidation creates a formidable entity in the marketing services landscape, uniquely positioned to leverage technology and creativity at scale to drive client growth and brand transformation.
At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.
We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.
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