Future Today, a leader in ad-supported Connected TV (CTV) solutions, has partnered with Magnite to integrate Anoki’s ContextIQ, enabling scene-level contextual targeting across its CTV platforms. This innovation allows brands to place ads in precise, emotionally relevant moments within shows, enhancing viewer engagement and ad performance without relying on personal data.
Future Today integrates Anoki’s ContextIQ for scene-level CTV ad targeting.
Ads align with specific scenes, enhancing relevance and viewer engagement.
Privacy-safe approach analyzes visuals and dialogue, not user data.
Offers formats like in-scene overlays and squeeze-backs for seamless ads.
Boosts ad performance, brand safety, and inventory value across platforms.
Now live on Fawesome, iFood.tv, and HappyKids, driving advertiser value.
Future Today’s integration of Anoki ContextIQ redefines CTV advertising by enabling brands to align ads with specific scenes in content. “Integrating ContextIQ is a game-changer for how we deliver advertising across our platform,” said Vikrant Mathur, Co-Founder of Future Today. “Now, brands can align their messages not just with a show or genre, but with the precise emotional and thematic context of a scene. That means ads become more relevant and resonant, delivered at the right moment, in the right mindset. It elevates the viewer experience, improves performance for advertisers, and unlocks new, premium inventory across our CTV ecosystem.”
ContextIQ analyzes visual elements, dialogue, and scene context to identify optimal ad placements, ensuring privacy-safe targeting. For instance, a cooking scene can trigger a food brand’s ad in the following break, creating a natural connection. “Our mission with ContextIQ is to empower smarter ad decisions using deep content intelligence,” said Raghu Kodige, Co-Founder and CEO of Anoki. “By understanding each scene, we ensure ads appear in the right place at the right time—maximizing impact while upholding brand safety and privacy.”
The partnership introduces viewer-friendly ad formats like in-scene overlays and squeeze-backs, maintaining content integrity while enhancing engagement. These formats, combined with scene-level precision, deliver four key benefits: higher viewer engagement, guaranteed brand-suitable placements, improved ad performance across KPIs, and maximized inventory value beyond genre-based targeting. This approach unlocks premium inventory in theatrical and TV content, increasing yield for Future Today’s platforms.
Anoki-powered campaigns are now active on Future Today’s flagship services—Fawesome, iFood.tv, and HappyKids—delivering enhanced value for advertisers. By aligning ads with relevant scenes, Future Today boosts engagement and performance, benefiting brands, content owners, and viewers. This integration sets a new standard for privacy-safe, content-first advertising in the CTV space.
Future Today’s adoption of ContextIQ marks a significant advancement in streaming advertising, offering brands unprecedented precision and relevance in reaching audiences.
Anoki is a pioneering AI company revolutionizing the world of connected TV (CTV), from content discovery to advertising and engagement. Anoki empowers content partners, CTV platforms, and advertisers to connect with their target audiences with unparalleled precision for maximum impact. Our suite of innovative solutions harnesses the power of cutting-edge AI to deliver hyper-personalized viewing experiences that seamlessly integrate high-quality content and contextually relevant and dynamically customized ads that resonate deeply with viewers. Learn more at anoki.ai.
Future Today is a leader in the ad-supported streaming media universe with its flagship channels – Fawesome, HappyKids and iFood.tv – ranking in the top free channels across nearly every OTT consumer platform. The company’s proprietary, cloud-based technology platform manages OTT services for hundreds of content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days. Future Today’s comprehensive portfolio of technology and services includes video management, content management and publishing, app development and maintenance, cross-channel promotion, advertising, monetization and more.
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