Eskimi, a global creative and media technology platform, has launched DeepContext, an AI-powered contextual advertising solution that enables advertisers to craft and execute client-specific brand strategies with precision. By analyzing full-page content and supporting nearly all world languages, DeepContext enhances relevance, scalability, and brand safety for campaigns worldwide.
Eskimi launches DeepContext for AI-driven contextual advertising
Analyzes full-page content, tone, sentiment, and themes
Supports nearly all global languages for broad market reach
Enables real-time website monitoring for dynamic ad placements
Uses brand blueprints to align ads with client goals
Enhances engagement with non-intrusive, contextually relevant ads
DeepContext transforms contextual advertising by moving beyond traditional keyword-based approaches. “The complexity of cultural, linguistic, and digital contexts often makes it challenging for advertisers to stay relevant,” said Marcel Sandoval, Chief Product Officer at Eskimi. The platform evaluates full-page content, including tone and sentiment, to align placements with custom brand blueprints, ensuring maximum relevance and engagement.
Advertisers can create or upload brand blueprints—strategic frameworks defining how a brand should appear digitally. DeepContext automatically assesses and classifies ad placements based on these blueprints, ensuring alignment with brand voice, tone, and positioning. This tailored approach makes campaigns authentic and effective across diverse markets.
Unlike traditional demand-side platforms (DSPs), DeepContext employs real-time website monitoring to place ads on newly released, highly relevant pages. Supporting nearly all world languages, it enables advertisers to target audiences in both established and emerging markets, broadening campaign reach and impact.
Contextual advertising focuses on the current context of a page, aligning ads with user intent for a seamless experience. “This method not only improves engagement and relevance but also allows advertisers to create a seamless user experience where advertising feels helpful rather than intrusive,” Sandoval noted. DeepContext’s smarter brand safety avoids false blocks, ensuring ads remain contextually aligned.
Eskimi’s DeepContext positions the company as a leader in AI-driven advertising, empowering brands to deliver authentic, scalable campaigns that resonate globally.
Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives, quality supply, advanced audience targeting, reaching 2.5 billion users, and local relevance that captures attention and creates brand impact. Eskimi operates worldwide with people on the ground in over 30 markets.
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