DoubleVerify (“DV”), a leading media verification and optimization platform, has expanded its DV Authentic Attention® product to TikTok. This makes DV the first badged TikTok Marketing Partner to provide impression-level attention measurement on the platform, enabling advertisers to evaluate and optimize consumer engagement like never before.
• DV Authentic Attention now available on TikTok for impression-level insights
• First badged TikTok Marketing Partner for attention measurement
• Measures creative, placement, and audience engagement across campaigns
• Helps identify high-performing creatives and optimize ad spend
• Supports benchmarking across formats, ad sets, verticals, and regions
• Extends DV’s cross-channel media effectiveness coverage, including Snap
Through its partnership with TikTok, DV delivers granular attention data, combining exposure, time in-view, and engagement metrics. Advertisers can now measure how effectively each impression captures user attention, uncover creative fatigue, and adjust campaigns in real time to maximize efficiency and ROI.
“There is no doubt that TikTok has become an essential advertising environment for leading brands. Understanding how consumers engage with those brands has become critical to evaluating current and future campaign success,” said Mark Zagorski, CEO of DoubleVerify. “By leveraging our proprietary AI analytics capabilities and integration with TikTok, we have expanded DV Authentic Attention on the platform, giving advertisers a powerful new way to measure and optimize performance, and helping them identify what truly drives engagement and outcomes like never before.”
With DV Authentic Attention on TikTok, marketers gain actionable insights to:
Improve Creative Impact: Optimize ad effectiveness using DV’s Attention, Exposure, and Engagement indices.
Maximize Campaign Performance: Allocate budget to high-attention creatives, campaigns, and placements.
Enable Smarter Benchmarking: Compare attention and engagement across campaigns, ad sets, formats, verticals, and regions for better targeting and creative strategies.
“At TikTok, we’re constantly evolving our measurement ecosystem to help advertisers make more informed decisions,” said Lorry Destainville, Global Head of Monetization Product Partnerships at TikTok. “DoubleVerify has been a trusted partner in advancing transparency and performance measurement across video. By expanding our collaboration, we’re giving advertisers access to impression-level attention insights, empowering them to optimize ad creatives, ad placements and investment strategies on TikTok.”
DV Authentic Attention is part of DV’s Media AdVantage Platform, which unifies media verification, ad optimization, and performance measurement to maximize ad efficiency and ROI. Following its launch on Snap, this TikTok expansion strengthens DV’s mission to provide advertisers with a comprehensive, cross-channel view of media effectiveness.
DoubleVerify (“DV”) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
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